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States United to Prevent Gun Violence, Grey NY Urge Students To Raise Voices Via Yearbook Quotes


Robert Goldrich
Thursday, Nov. 1, 2018


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States United to Prevent Gun Violence and Grey New York have teamed up once again to raise awareness of gun violence prevention with a new effort, “Common Sense Quotes.” The initiative is asking graduating students nationwide to use their senior yearbook quote in 2019 to demand stricter gun policies.

With gun violence in the headlines and the midterm election days away, this effort is a call for students to be heard.

The campaign includes: 

  • A website where students can generate a shareable image pledging their commitment by uploading a yearbook photo and their own quote
  • Common Sense Quotes: This online video featuring real students’ thoughtful quotes to spread the word to their peers.  
  • Bound Book: The goal is to amass all the quotes received in a physical book that will be shared with members of Congress to spur common sense gun reform

John Patroulis, chief creative officer of Grey New York, said, “With gun violence in the headlines and the midterm election days away, States United is looking to high school seniors to lead the way and be the generation that finally makes Congress listen and enact common sense gun reform.  There is real wisdom in their quotes.”


Client States United To Prevent Gun Violence Agency Grey NY John Patroulis, worldwide chief creative officer; Rob Lenois, Jeff Stamp, deputy chief creative officers; Leo Barbosa, Cuanan Cronwright, creative directors; Dan Greener, copywriter; Shannon Smith, art director; Christopher Izzo, sr. digital producer; Brianna DiFelice, designer; Michael Nicosia, director of technology; Mariana Scaff, tech lead; Kenny Gold, SVP, director/social media; Han Lin, group creative director/design; Colin White, creative technologist. Production Agency Townhouse James McPherson, chief production officer, North America; Tania Salter, head of integrated production; MJ Soler, integrated producer; Adam Defrin, director; Amanda Defrin, producer; Lauren Kulchinsky, head of creative content; Tom Brink, DP; Steve Hafner, editor; John Dillion, Michaela Moriarty, producers; Dante Desole, sound engineer; Nina Pratt, casting director; Kurt Steinke, music producer. Telecine Hogarth Brasil Luca Leocadio, colorist; Paul Schneider, producer. Music Asche & Spencer.

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