Stella Artois, VaynerMedia, Director Belman, Editor Klevin "Uncancel Plans this Leap Day" For Friends, Family

By

Robert Goldrich
Friday, Feb. 28, 2020

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In honor of Leap Day, February 29, Stella Artois has released a short film featuring diners who discover their time together is valuable in ways they didn’t expect: the restaurant lists their menu in minutes, noting that “Time together is the most valuable form of currency.” Created via VaynerMedia, directed by Division7’s Kris Belman and cut by Union partner/editor Sloane Klevin, the film, titled “Uncancel Plans this Leap Day,” is Stella Artois’ way of reminding us that time spent with loved ones is invaluable. 

Acknowledging that canceling is easy--and too common--Stella is encouraging people to #UnCancel plans and catch up with friends and family over a beer – on the brand.

Using the Stella Leap Day Fund--a $366,000 bank of beer reserved exclusively for those who spend time together (there are 366 days in a Leap Year)--consumers can claim as much as a 24-pack of beer when sharing the film using #UnCancelPromo and tagging someone they would like to catch up with. 

Credits

Client Stella Artois Agency VaynerMedia Adam Lock, group creative director; Tim Clarke, creative director; Jess Vallee, associate creative director; Chris Greer, sr. art director; Rob Sabalvaro, sr. copywriter; Alex Lao, sr. producer. Production Division7 Kris Belman, director; Patrick Milling-Smith, Brian Carmody, co-founders; David Richards, Kamila Prokop, exec producers; Alyson Latz, producer. Postproduction Union NY Sloane Klevin, editor/partner; Caryn Maclean, managing director/partner; Melissa Lubin, exec producer; Susan Motamed, sr. producer; Ryan Stacom, assistant editor; Jason Ortenberg, Flame artist; Krystle Alomar, Flame assist. Telecine Color Collective Mike Howell, colorist. Audio Wave Studios Chris Afzal, mixer.

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