Superconductor, Director Peyton Wilson Find "Solution" In Brand Anthem For The Nature Conservancy

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Robert Goldrich
Friday, Nov. 19, 2021

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Superconductor, the creative agency founded by the Russo Brothers and Justin Lin, created and produced this brand anthem for The Nature Conservancy. Documentary filmmaker and long-time Nature Conservancy supporter Peyton Wilson directed the “Nature Is Our Solution” piece.

Filmed across California, the film interweaves extraordinary images of natural beauty, scientists in the field, and children at play, with shockingly familiar clips of scorched earth and littered waterways. Actor Ewan McGregor lends his unique voice to describe nature, not as a destination but as a connection between all of us. The timing is fitting, as the eyes of the world have been on COP26 looking for solutions to our climate crisis. 

The anthem reminds us that we cannot exist separate from nature, and that nature is the solution to humanity’s biggest problems. The goal of the piece is to showcase the role nature plays in addressing climate threats and The Nature Conservancy’s science in action to address conservation challenges, and to inspire broader investment in nature-based climate solutions. 

“The Nature Conservancy is my heart, and I am honored to help communicate the importance of the organization’s scientists and conservationists—not to just protect beautiful spaces but for the health of all of us,” said director Wilson. “​​As we filmed, California’s wildfires raged, there were parts of the Sierras we couldn’t reach due to fires, other areas where we simply couldn’t breathe the air--and it was a stark reminder of why The Nature Conservancy exists, and how vital it is that we see ourselves and nature as one. Ewan’s voice of conviction affirms it perfectly.”

Credits

Client The Nature Conservancy Daniel Johnson, director of marketing & communications. Agency Superconductor Chris Adams, chief creative officer; Allison Amon, head of production/head of account services; Maeliosa Tiernan, producer. Production Superconductor Peyton Wilson, director; Tami Reiker, DP. Editorial Cosmo Street, Marlo Caine, editor.

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