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Superlounge's Jordan Brady Directs "Pocket Kent" For Stevinson Automotive, Jon Shore Creative

By

Robert Goldrich
Tuesday, Oct. 2, 2018

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Director Jordan Brady of production house Superlounge teamed with Jon Shore Creative on this comedy campaign for Denver area-based Stevinson Automotive, giving the car dealer pitchman genre a creative tune-up. Featuring Kent Stevinson, president of Stevinson Automotive, who is at ease in front of the camera and down for anything, the 14-spot campaign has a fun, local feel with national polish. The project marks a reunion for Stevinson, filmmaker Brady and creative director Shore, who previously collaborated on Stevinson Automotive spots in 2005 and again in 2016.

Their return engagement includes this spot, “Pocket Kent,” which imagines a miniature Stevinson who is always available and happy to help folks on myriad fronts. The :30 is based on the Stevinson motto of “Fast, Fair & Friendly.” “Stevinson is known for making car buying easy, everyone is so helpful,” Brady recalled, “so we figured, what if you carried Kent around with you in your pocket? Whenever you needed something, he’d be there.”

Credits

Client Stevinson Automotive, Inc., Lakewood, Colo. Agency Jon Shore Creative, Phoenix Jon Shore, creative director/copywriter. Production Superlounge, Culver City, Calif. Jordan Brady, director; Michael Svitak, DP; Loretta Polizzi, producer. Editorial Idolum, Denver Bob Maple, editor; Robin Schmactenberger, post manager.

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