Sweetshop Director Mark Albiston, FCB Auckland Find Donkey Companionship At MITRE 10
Mark Albiston of Sweetshop directed this spot for Australian hardware store/DIY chain MITRE 10 from FCB Auckland.
The comedy and charm of the film springs from Roy and his pet donkey, Kong. The donkey goes to great lengths to escape his confines in order to find compatible companionship. Each time he’s flown the coop, Kong adds to the frustration and inconvenience for the busy Roy. The friction between Roy and Kong is both funny and endearing, followed by the inspired, and the very funny, Trojan Donkey solution from MITRE 10 at the finale.
Client MITRE 10 Agency FCB New Zealand James Mok, regional executive creative director; Matt Williams, Freddie Coltart, sr. creatives; Jenni Doubleday, creative services director; Dan Martin, CEO; Hilary Dobson, sr. strategist; Pip Mayne, head of content; Amanda Langkilde, producer; Kate Grigg, digital director. Production Sweetshop Mark Albiston, director; Fiona King, managing director; Andy Mauger, producer; Marty Williams, DP; Neville Stevenson, production designer. Editorial ARC Edit Simon Price, editor. Audio Ant Nevison, sound recordist. Postproduction Perceptual Engineering Jon Baxter, online editor; Pete Ritchie, colorist. Sound Studio Beatworms Cam Ballantyne, sound designer/engineer. Music Beatworms Cam Ballantyne, original composition.
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