Sweetshop Director Noah Marshall, The Royals "Let Them Eat Dust" For Mercedes-Benz

By

Robert Goldrich
Wednesday, Jan. 16, 2019

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A high-energy chase, peppered with comedic twists and turns, puts the tough credentials of the new Mercedes-Benz X-Class V6 on display in this cinema/TV spot directed by Noah Marshall of Sweetshop for agency The Royals.
 
The film for Mercedes-Benz Vans Australia & New Zealand follows a driver being chased by a horde of overzealous paparazzi. Every time the pursuing photographers up the ante – from scooters to motorbikes to choppers (and some not-so-reliable canoes) – the X-Class outdoes them, and the terrain, with toughness and ease. Showing that whatever gets thrown at it, the X-Class V6 just says: “Let them eat dust.”

Credits

Client Mercedes-Benz Vans Australia & New Zealand Agency The Royals Nick Cummins, executive creative director; Andy Jones, creative director; Brenton Matulick, sr. broadcast producer. Production Sweetshop Noah Marshall, director; Llew Griffiths, Allison Lockwood, producer; Loren Bradley, exec producer; Germain McMicking, DP. Editorial The Editors Tim Mauger, editor. Color Company 3 Tom Poole, colorist. Music Level Two Music

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