Wednesday, January 16, 2019
You are here:

Sweetshop's Damien Shatford Directs NZ Police Recruitment Video For Ogilvy


Robert Goldrich
Friday, Nov. 2, 2018


Log in or register now!

After last year’s viral hit recruitment video, New Zealand Police now follows up with a piece that continues to encourage cultural and gender diversity. Once again, Damien Shatford of Sweetshop directed the NZ Police effort for Ogilvy New Zealand.

Having launched on NZ Police’s Facebook Page, the new “Breaking News” recruitment video is all about asking questions and getting answers, where we see the New Zealand public take over a press conference, with a bit of friendly interrogation in the field.

“The ‘Breaking News’ video features our officers answering the questions most people commonly ask us before joining up, but in a fun, creative and accessible way,” said police commissioner Mike Bush, “Our organization aspires for New Zealand to be the world’s safest country and the government has invested significantly to help us to do this by growing our overall staff numbers.

“We want to better reflect the communities we serve and this means attracting new staff from all backgrounds, but we particularly need more women, Māori, Pacific Islanders and Asians. We also need people who are keen to work in Tāmaki Makaurau.
This innovative campaign sets out to ensure any questions a potential future cop has is answered and we’re confident that will mean more people sign up to join our fantastic organization.”


Client New Zealand Police Agency Ogilvy New Zealand Regan Grafton, chief creative officer; Lisa Fedyszyn, Jonathan McMahon, executive creative directors; Cece Chu, sr. creative; Danny Carlsen, design director; Nathan Chambers, head of design; Matt McPhaill, producer; Ben Fielding, executive director. Production Sweetshop Damien Shatford, director; Fiona King, managing director; Ben Dailey, exec producer; Marty Williams, DP. Postproduction Martin Spencer, head of postproduction; Ben Marshall, sr. editor; Dave Gibson, colorist; Gonzalo Deza, VFX. Sound Liquid Studios Tamara O’Neill, exec producer; Peter van der Fluitt, head composer; Craig Matuschka, sound engineer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jan. 16, 2019

Commercial, music video, and film director Chris Turner, whose directing...

Wednesday, Jan. 16, 2019

“The Big Bang Theory” is starting to pick up ratings steam in the final...

Tuesday, Jan. 15, 2019

Joe Burke has been promoted to EVP/chief creative officer at MARC USA,...

Tuesday, Jan. 15, 2019

The Visual Effects Society (VES) has unveiled the nominees for the 17th...

Tuesday, Jan. 15, 2019

Carol Channing, the lanky, ebullient musical comedy star who delighted...

Tuesday, Jan. 15, 2019

Shay Fu has been promoted to head of global operations for Craft, McCann...

Recent SPW Releases

Wednesday, Jan. 16, 2019

BBDO New York, McCann New York and Droga5 have the most work on the early...

Tuesday, Jan. 15, 2019

Emmy ® -Award winning comedienne, actress and author Loni Love will return...

Tuesday, Jan. 15, 2019

Today, the Visual Effects Society (VES), the industry’s professional...

Tuesday, Jan. 15, 2019

Sixteen entrants in the 2018 Mobius Awards international advertising and...

Monday, Jan. 14, 2019

Sigma Corporation of America, a leading still photo and cinema lens,...

Monday, Jan. 14, 2019

The 2019 AMP Awards are off and running with the announcement today that...

MySHOOT Profiles

Award Winning Writer-Director with International Experience
Director, Writer

MySHOOT Company Profiles