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Sweetshop's Dylan Pharazyn Directs “Simple,” “Good” Spot For Weet-Bix, DDB New Zealand

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Robert Goldrich
Wednesday, Jul. 25, 2018

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Sweetshop director Dylan Pharazyn is behind this “Simple is Good” brand spot for high-fiber, low sugar breakfast cereal Weet-Bix. Kids are seen at play, enjoying simple pleasures in the great outdoors--paralleled to the simple, good nutrition provided by Weet-Bix. 

This marks DDB New Zealand’s first piece of work for the Weet-Bix brand.

Pharazyn said, ”I love that a child’s fun is at the heart of the idea--the simple stuff of kid’s being kids and roaming about and exploring the world. It’s the truth of that kind of free play that I wanted to capture.”

Credits

Client Sanitarium/Weet-Bix Jane Grayson, sr. brand manager. Agency DDB New Zealand Damon Stapleton, chief creative officer; Rory McKechnie, Brad Collett, creative directors; Judy Thompson, executive producer; Amanda Kabel, producer. Production Sweetshop Dylan Pharazyn, director; Ben Dailey, exec producer; Fiona King, managing director; Marty Williams, Andrew Stroud, DPs. Postproduction Sweetshop Stu Bedford, online; David Gibson. colorist; James Ashbolt, editor. Music Maxwell Audio Maxwell Scott, composer. Audio Liquid Studios James Dean, sound engineer.

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