Taika Waititi Directs Jennifer Aniston In Idorsia Spot For Goodby Silverstein


Robert Goldrich
Wednesday, Jan. 12, 2022


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Jennifer Aniston reveals for the first time her sleep story spanning many years of challenges and how she has learned to make sleep a priority to have both better nights and days in this insomnia education campaign for Idorsia U.S. out of Goodby Silverstein & Partners. Idorsia makes a medicine and has a treatment program to address insomnia.

Taika Waititi directed this spot in the “Seize the Night & Day” campaign via production company Hungry Man, in which two versions of Aniston appear.


Client Idorsia Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Kate Baynham, Hanna Wittmark, creative directors; Claire Stokes, sr. copywriter; Maria Sousa Machado, sr. art director; Katie Rich, writer; Benny Gold design director; Johan Vernizzi, designer; Bonnie Wan, partner, head of brand strategy; Gabriella Dishotsky, brand strategy director; Leila Gage, director of broadcast production; James Horner, executive producer; Rachel Saxon, sr. producer. Production Hungry Man Taika Waititi, director’ Kantu Lentz, 2nd unit director; Mino Jarjoura, managing partner/exec producer; Dan Duffy, exec producer/director of sales; Caleb Dewart, exec producer; Marian Harkness, head of production; Mala Vasan, producer; Mike Berlucchi, DP; Robb Buono, production designer; Brian Stevens, 1st AD. Editorial The Den Christjan Jordan, editor; Kayla Hashimoto, assistant editor; Ryan Curtis, exec producer; Cassandra Guardado, post producer. Music “Orchestral 450,” track; Thomas Scott, ASCAP, composer; DUFOR Music, ASCAP, publisher. Sonic Branding Butter Music and Sound Annick Mayer, exec producer; Tim K, ECD; Stone Irr, producer; Malayna Ellis, associate producer. Audio/Sound Design Lime Studios Joel Waters, audio mixer; Collin Thomas, assistant; Samantha Sotomura, sr. producer; Susie Boyajan, exec producer. Color Primary Gregory Reese, colorist; Jenny Bright, producer; Thatcher Peterson, exec producer; David Oh, color assistant. VFX KEVIN Sue Troyan, partner/sr. exec producer; Tim Davies, partner/ECD/VFX supervisor; Jami Schakel, sr. VFX producer; Rob Winfield, Susan Scharping, compositors.

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