TBWA\Chiat\Day NY, Anonymous Content Director Jovan Todorovic Team On Suicide Prevention PSA For Combat Vets


Robert Goldrich
Thursday, Oct. 28, 2021


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The Ad Council and the Department of Veterans Affairs have launched “Don’t Wait. Reach Out,” a national campaign encouraging struggling combat veterans to seek support before their challenges become overwhelming.

Created by TBWA\Chiat\Day New York, “Don’t Wait. Reach Out” was informed by extensive research with veterans. And depicting a diverse range of veterans, all actors are portrayed by real vets and through casting nearly every branch of service is represented.

This centerpiece PSA, “Boil,” was directed by Jovan Todorovic of Anonymous Content.


Client Ad Council/Department of Veterans Affairs Agency TBWA\Chiat\Day New York Chris Beresford-Hill, chief creative officer; Ricard Valero, executive creative director; Lauren Byers, art director; Wes Rhodes, associate copywriter; John Doris, head of production; Chris Klein, executive producer; Jessica Fiore, sr. integrated producer; Jennifer Kung, strategy director; Kate Fallon, strategist; James Sowden, chief strategy officer. Production Anonymous Content Jovan Todorovic, director; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production; Laura Miller, producer. Editorial Uppercut Milenz Z. Petrovic, editor; Lisa Houck, managing director; Nicholas Markus, producer; Devin Steven, assistant editor. Grading The Mill Mikey Rossiter, colorist; Claudia Gaspar, producer

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