TBWA\Chiat\Day NY Debuts Marquee Work For Live Nation During Coronavirus Crisis
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Robert Goldrich3745 views
TBWA\Chiat\Day New York created this piece for Live Nation. Entitled "Marquees," the film captures the powerful messages of hope displayed on the marquees of live music venues around the country as concerts are on pause due to COVID-19. These closures have affected not only the venues themselves, but also the countless crew members working behind the scenes to bring these shows to life, night after night.
To extend a helping hand to these invaluable touring and venue crews--the heart and soul of the live music industry--Live Nation has created a global relief fund called Crew Nation. Live Nation has committed $10 million to Crew Nation--contributing an initial $5 million to the fund, then matching the next $5 million given by artists, fans and employees dollar for dollar. Live music fans are invited to show their support through this temporary intermission by donating to the fund.
"Marquees" is breaking on Live Nation's social channels.
Client Live Nation Agency TBWA\Chiat\Day New York Chris Beresford-Hill, chief creative officer; Alexander Holm, Avi Steinbach, associate creative directors; John Doris, head of integrated production; Jessica Fiore, sr. integrated producer; Danny Jackson, producer; Sean Riojas, associate producer. Production/Post RedSlash Petra Cangialosi, producer; Craig Hefler, editor. Photographers Andrew Netherly, Jon Lynn, Eric Stabach Music "You Ain't Alone" by Alabama Shakes