TBWA\Chiat\Day NY, Director Peter Thwaites Adopt A Child's POV To Get Back To Business For Travelers
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Robert Goldrich2227 views
This campaign for Travelers takes the unique perspective of children who see the world as a more wondrous place than adults. Among the three spots directed by Peer Thwaites of The Corner Shop for TBWA\Chiat\Day NY is “Ellison” in which a lad sees the family’s grocery business gutted by a fire. To help rebuild the business, he embarks on a business of his own--making and selling lemonade at his own residential stand.
“Ellison” is part of a campaign showcasing that through the eyes of kids, the well-handled response to disasters and adversity can feel like magic, serving as a metaphor for how we’re slowly returning to some semblance of normality after a chaotic past two years.
Client Travelers Agency TBWA\Chiat\Day New York Amy Ferguson, chief creative officer; Walter Connelly, executive creative director; Sarah Arrington, sr. art director; Patrick Burke, sr. copywriter; Elliot Carter, Kayla Sredni, associate strategy directors; John Doris, head of production; Jessica Mazelon, production operations; Chris Klein, executive producer; Tara Keith, associate producer; James Sowden, chief strategy officer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer, managing partner; Jay Shapiro, exec producer; Ahnee Boyce, producer; Alwin Kuchler, DP; Brock Houghton, production designer. Production Services, Vancouver Film Group Nathan Miles, exec producer; Vanessa Lenarduzzi, producer. Editorial Work Editorial Stewart Reeves, Jono Griffith, editors; Sidney Williams, Joseph Tuzzolino, assistant editors; Samara Kelly, producer; Chris Delarenal, head of production; Alejandra Alarcon, exec producer; Erica Thompson, managing director. VFX Framestore Nick Fraser, exec producer; Victoria Osborn, creative director; Andrew McLintock, post producer; Valia Dudzyana, coordinator; Jesus Yapor, 2D VFX lead. Music JSM Music Joel Simon, CEO/CCO/co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer; Andrew Ybanez, co-composer. Sound Barking Owl Kelly Bayett, creative director; Ashley Benton, exec producer; Elizabeth McClanahan, sound designer/mixer; Mikayla Petersen, assistant mixer.