TBWA\Chiat\Day NY, Park Pictures, Travelers Bring Us "A Better Tomorrow"
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Robert Goldrich2809 views
Travelers’ latest advertisements speak to the heart of what binds people and strengthens communities, caring for one another.
The Travelers Championship golf tournament arrives as one of the first major live sporting events to take place in the United States since the beginning of the pandemic. To mark the occasion, Travelers and TBWA\Chiat\Day NY teamed up with directors Lance Acord and Christian Weber of Park Pictures to produce two emotional films, including this spot titled “A Better Tomorrow” in which folks lend a helping hand to one another--from planting gardens to dropping off groceries for neighbors.
Client Travelers Agency TBWA\Chiat\Day NY Chris Beresford-Hill, chief creative officer; Walter Connelly, executive creative director; Alexander Holm, associate creative director; Thalia Forbes, sr. copywriter; John Doris, head of production; Chris Klein, executive producer; Rick Segal, sr. integrated producer. Production Park Pictures Lance Acord, director; Christian Weber, director/DP; Justin Pollock, sr. executive producer; Caroine Kousidonis, exec producer; Drew Toresco, line producer; Larry Shure, production supervisor. Editorial Exile Editorial Kirk Baxter, Matt Murphy, editors; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Brett Homan, Erin Offenhauser, edit assistants. Postproduction/VFX Moving Picture Company Mark Gethin, colorist; Alvin Cruz, creative director; Tom McCullough, VFX supervisor; Rob Walker, Flame lead; David Piombino, Julien Aucoturier, 2D artists; Camila De Biaggi, sr. exec producer; Meghan Lang Bice, exec producer; Elissa Norman, sr. producer; Diane Valera, color producer. Audio Lime Studios Dave Wagg, mixer; Matthew Conzelmann, assistant engineer; Susie Boyajan, exec producer. Music Supervision Good Ears Music Supervision Morgan Thoryk, music supervisor. Music “If Not For You” by Bob Dylan (Bootleg Series Vol. 2 alt take).