TBWA/Media Arts Lab, Director Jack Begert "get it back!" For Olivia Rodrigo On iPhone 15


Robert Goldrich
Friday, Sep. 15, 2023


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This :30 TV spot from TBWA\Media Arts Lab was culled from Grammy-winning singer-songwriter Olivia Rodrigo’s music video “get it back!” which was shot on iPhone 15 Pro and iPhone 15 Pro Max. Rodrigo and Apple teamed on the music video, which did not involve TBWA\MAL. The agency, though, was very much involved in this spot as well as behind-the-scenes content, part of a social-first campaign.  The music video and :30 were directed by Jack Begert and shot by DP Xiao “X” Liu.


Client Apple Agency TBWA\Media Arts Lab Production Jack Begert, director; Xiao “X” Liu, DP. Music “get him back!” By Olivia Rodrigo

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