Tony Yacenda Directs Kathryn Hahn In Wild West Outlaw Spot For HubSpot From 72andSunny NY


Robert Goldrich
Friday, Feb. 3, 2023


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Kathryn Hahn stars as CEO of a Wild West outlaw posse in new HubSpot campaign from 72andSunny New York.

In this “Saloon Doors” spot directed by Tony Yacenda of production house SMUGGLER, Hahn equates the efficacy of HubSpot CRM and all of its tools to that of trusty saloon doors--intuitive, flexible and outperform the competition. HubSpot resources can thus be relied ton to help to transform her outlaw business into a well-oiled machine.

In a joint statement, 72andSunny NY creative directors Clare Jensen and Whitney Yando shared, “It’s exciting to evolve the creative into the world of Wild West outlaws! There are so many fun tropes and storytelling opportunities — CEO Kathryn can go from leading a stagecoach acquisition campaign to presiding over a competitive sales duel, with full trust in HubSpot CRM to fuel her company’s growth. It’s not every day that a B2B brand plays in such imaginative worlds, and we’ve loved partnering with HubSpot to differentiate its brand — with humor and humanity.”

Amy Marino, head of global brand marketing at HubSpot, added, “Through the lens of Kathryn’s fictional outlaw enterprise, we highlight how HubSpot’s robust offering across marketing automation, sales tracking, and customer support can help any organization win the Wild West of running a business.”


Client Hubspot Agency 72andSunny New York Clare Jensen, Whitney Yando, creative directors. Production SMUGGLER Tony Yacenda, director; Paula Huidobro, DP. Editorial Arcade Edit Ali Mao, editor. VFX/Color ArtJail Music Orbital Sound Design Henry Boy Audio Post Heard City

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