Top Spot Of The Week: Againstallodds Directs Manor's "The Drawing" For BETC Paris
Againtsallodds via Passion Pictures directed this charming animated holiday spot for Swiss department store Manor out of agency BETC Paris.
‘Tis the hectic season for Santa who is overwhelmed with kids’ letters--with the younger ones sending him drawings to illustrate what they want for Xmas. But what happens when St. Nick can’t make head or tails of a drawing, unable to discern what a lad or lass would like to get? That dilemma comes front and center in this commercial. Santa calls upon his many contacts and yuletide-savvy colleagues for help but none of them can figure out what the drawing depicts.
Santa cannot let the boy down so he goes to the one place that can translate the cryptic drawing: Manor, which is the ultimate shopping destination, with workers possessing expertise on every holiday gift suggestion in sight. Manor deciphers the drawing, helping to fulfill yet anther Xmas wish.
Client Manor department stores Agency BETC Paris Marie-Eve Schoettl, David Soussan, creative directors; Remi Babinet, chief creative officer; Cyril Arandel, art director; Adrian Skenderovic, copywriter; David Brakha, producer. Production Passion Paris againstallodds, director Audio Schmooze
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