Top Spot of the Week: Alto, Director Fredrik Bond Show How Caring Can Bring A Village To Life For Montefiore Einstein Hospital

By

Robert Goldrich
Tuesday, Dec. 6, 2022

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When a toy shop owner needs help, the care he receives translates into healing a village and bringing it back to life, underscoring that holiday time can be magic.

Directed by Fredrik Bond of MJZ for agency Alto, this film for hospital/medical center Montefiore Einstein--with music from Oscar nominee (Minari) Emile Mosseri--proves that “Caring Makes Magic.”

Credits

Client Montefiore Einstein Loreen Babcock, VP, chief marketing officer. Agency Alto New York Hannes Ciatti, chief creative officer, founder; Matt Bonin, head of entertainment + production, partner; Ed Rogers, managing director, partner; Tara Fray, head of strategy, partner;  Dan Kroeger, Pierre Janneau, creative directors; Bryan Stokely, writer; Chen Liang, Filipe Nogueira, art directors; Kim Cross, executive producer, film; Julia Menassa Paney, director of art production; Marvin Cassell, integrated production associate. Production Company MJZ Fredrik Bond, director; Ben Scandrett-Smith, exec producer; Alicia Richards, line producer; Daisy Mostyn, production manager; Arnaud Potier, DP; Dan Betteridge, production designer. Editorial Work Rich Orrick, editor; Chris Wronka, assistant editor; Erica Thompson, exec producer; Malia Rose, editorial producer. Post/VFX KEVIN Tim Davies, founder/creative director; Andrew Cowderoy, post producer. Color Grade Company 3 Sofie Friis Borup, colorist; Shannen Troup, color producer. Music Walker Music Emile Mosseri, composer. Sound Design & Mix Barking Owl Gus Koven, sound designer/ Ashley Benton, exec producer; Matt Keith, mix engineer

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