Monday, January 22, 2018
You are here:

Top Spot of the Week: Andrea Arnold Directs "Youth Can Do It" For The Prince’s Trust, CHI&Partners

By

Robert Goldrich
Wednesday, Sep. 13, 2017

1754 views

Log in or register now!

Feature filmmaker Andrea Arnold (American Honey, and an Oscar winner for the short film Wasp) makes her spot directorial debut with “Youth Can Do It” for The Prince’s Trust, a charity which helps disadvantaged young people get their lives on track. Created by U.K. agency CHI&Partners, the TV ad features young people who themselves have overcome adversity.

Arnold, known for her scenes of gritty realism, chose to work with the charity--which helps young people aged 11 to 30 into jobs, education or training--because of her passion for youth empowerment and her belief in the determination that spurs children and adolescents on to succeed. 

The script is a poem, “Bulletproof,” written and performed in the film by 16-year-old Maya Sourie--a winner of last year’s national youth poetry competition SLAMbassadors--who spent large parts of her own childhood in foster care.

A montage of scenes includes a child protecting a younger sibling from danger, a young mum looking after her baby, a young man packing his bags and moving out of a garage and into his first home, and an anxious young man securing his first job.  Sourie’s poem spreads the message that “pain is nothing but fuel to reach my full potential”--speaking for all young people born into difficult circumstances.

In order to make the film as authentic as possible, Arnold cast young people whose lives and circumstances reflected those in the script, filming the scenes in their own homes and dressing them in items from their own wardrobes. 
 
The soundtrack is a raw, uplifting, contemporary choral piece, performed by inner-city youth choir Inner Voices and composed specifically for the film by Simon Bass.

Credits

Client The Prince’s Trust Agency CHI&Partners Yan Elliott, executive creative director; Danny Hunt, creative director; Angus Vine, Toby Brewer, Danny Hunt, creatives; Charles Crisp, executive producer; Emily Hendrey, producer; Richard Forder, designer. Production Park Pictures Andrea Arnold, director; Stephen Brierley, exec producer; Kat Mansoor, producer; Freya Silk, co-producer; Robbie Ryan, DP. Editorial Work Bill Smedley, editor. VFX Gold Crest & Big Buoy Rob Pizzey, colorist. Audio Jamie Roden, sound editor. Sound Design Factory Neil Johnson, sound designer. Music Pure Soho Simon Bass, composer; Inner Voices Choir, music vocal performance. Casting Lucy Pardee; Maya Sourie, poem author and performance.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73210/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73210/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73210/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73210/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jan. 22, 2018

The Motion Picture Sound Editors (MPSE) has unveiled nominees for the 65th...

Monday, Jan. 22, 2018

Nick Law--a veteran of R/GA, currently serving as its VP and global chief...

Monday, Jan. 22, 2018

Amazon Studios has entered into an exclusive two-year overall deal with...

Monday, Jan. 22, 2018

Strike Anywhere, the L.A. and San Francisco-based production company, has...

Monday, Jan. 22, 2018

Production company Rodeo Show has signed director Alec Sutherland for U.S...

Sunday, Jan. 21, 2018

The Western-inspired revenge tale “Three Billboards Outside Ebbing,...

Recent SPW Releases

Monday, Jan. 22, 2018

To meet increased demand from clients in the entertainment industry, Los...

Monday, Jan. 22, 2018

Black Spot and Universal Kids created a new winter wonderland anthem spot...

Monday, Jan. 22, 2018

The Motion Picture Sound Editors (MPSE) today announces nominees for the...

Monday, Jan. 22, 2018

A boy riding in the backseat of his parents’ car through snow-swept Nelson...

Monday, Jan. 22, 2018

ArsenalCreative has announced an expansion of its VFX team with the...

Monday, Jan. 22, 2018

Now in its second season on EPIX, the tense cloak and dagger drama Berlin...

Top