Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director Craig Gillespie Meet In “Waiting Room” For Privacy


Robert Goldrich
Wednesday, May. 24, 2023


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“Waiting Room” is the latest film iteration of Apple’s ongoing privacy campaign and tackles the often-difficult conversations around health data privacy and how iPhone helps protect data stored in the Health app and in HealthKit.

The film takes place in a waiting room filled with people, as an omniscient narrator comedically shares the patients’ most personal health information with everyone within earshot, demonstrating how much of the health and wellness data that is tracked and shared digitally goes unprotected. 

However, our narrator--none other than Jane Lynch--is at a loss upon crossing paths with our hero iPhone user whose health data, protected by Apple, can’t be shared. So naturally, our narrator is stumped and annoyed at finally being thwarted. 

Craig Gillespie of MJZ directed “Waiting Room” for TBWA/Media Arts Lab.


Client Apple Agency TBWA\Media Arts Lab Production MJZ Craig Gillespie, director.

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