Sunday, November 19, 2017
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Top Spot of the Week: AT&T's "Sing Anthem"

By

Robert Goldrich

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“Wouldn’t It Be Nice” is the Beach Boys tune which drives this anthem depicting AT&T building a world where people and things speak a common language so that everything is more seamless, interconnected, and in tune--with you. Vignettes showing this connection include: a pregnant woman in an ambulance being rushed to the hospital as a traffic light instantly turns to green to send her on her way; a youngster who’s lost at a mall reunited with his parent thanks to wristwatch tracking technology; and a janitor who cleans a department store with a synchronized squad of robot vacuums.

Noam Murro of Biscuit Filmworks directed for BBDO New York.

Credits

Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Matt Vescovo, creative director; Bill Heater, copywriter; Marc Klein, art director; Julie Collins, group executive producer; Diane Hill, executive producer; Sasha White, assistant producer Melissa Chester, executive music producer. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP. Music Human Sloan Alexander, composer. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke Mcintosh, assistant editor. Visual Effects Method

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