Top Spot of the Week: BBDO NY, Director Brian Billow Fashion "Espresso-Wear" Ensemble For Dunkin'


Robert Goldrich
Tuesday, Nov. 20, 2018


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Directed by Brian Billow of O Positive for BBDO New York, this extended online film promotes a faux line of “Espresso-Wear” that demonstrates people’s passion for Dunkin’s new expresso drinks.

The functional fashion includes Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times. 

The premise of the overall campaign, created by BBDO New York, is that Dunkin’s new expresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.  

Brian Jones of Bang Music served as composer. Sam Shaffer of Mackcut was sound designer.


Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, associate creative director; Brian Pinkley, sr. art director; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Diane McCann, VP, executive producer; Katie Greene, producer; Jim Santora, EVP, sr. director. Production O Positive, bicoastal Brian Billow, director; Ralph Laucella, Marc Grill, exec producers. Editorial MacKenzie Cutler, New York Ryan Steele, editor; Gina Pagano, exec producer. Music Bang Music, New York and Prague Brian Jones, composer. Sound Design/Audio Post Mackcut, New York Sam Shaffer, sound designer/mixer

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