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Top Spot of the Week: BETC Paris, Director Tim Bullock Bring Senior Moments To "Dunkirk" For Canal+

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Robert Goldrich
Wednesday, Jul. 11, 2018

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Agency BETC Paris teamed up with director Tim Bullock in this Canal+ spot produced by Paris shop Insurrection. Titled “Spitfire,” this promo re-discovers Christopher Nolan’s feature masterpiece Dunkirk. This new version is almost true to the original, except the pilots seem to have aged a bit.

Despite their advanced age, failing bladders and cataracts, they heroically hang in there and play their part. The results is tragi-comic but the message is clear: “Don’t Wait For Movies To Get Old.” Be sure to catch worthwhile movies like Dunkirk on Canal+.

This spot is being shown on TV, in cinemas and on social media.

Credits

Client Canal+ Agency BETC Paris Bertille Toledano, Guillaume Espinet, Marie Lequime, Thibault Cuisiniez, Tenee Diouf, agency mgt; Stephane Xiberras, executive creative director; Eric Astorgue, creative director; Romain Ducos, art director; Chrystel Jung, copywriter; Guillaume Martin, strategic planning; Isabelle Menard, TV producer. Production Insurrection Paris Tim Bullock, director. Postproduction/VFX Mathematic Audio Production Schmooze.

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