Monday, March 25, 2019
You are here:

Top Spot of the Week: Biscuit Director Steve Rogers, BBDO NY Take A "Shot" For AT&T

By

Robert Goldrich
Thursday, Nov. 29, 2018

956 views

Log in or register now!

A young man sinks the winning shot in a basketball game to the delight of the home crowd. 

But in the post-game locker room, the story takes a turn as the hardwood hero, now alone, is confronted by two men in suits. A fight ensues in which the lad throws one of the men literally through a wall. The other guy retaliates, slamming the basketball player against a wall of gym lockers. It’s then revealed that our game-winning jump shooter is a robotic creature. Now disabled, he is dragged out of the locker room by the authorities.

A super simply reads, “From sports drama to sci-fi,” underscoring the wide range of entertainment fare available through AT&T.

Titled “Shot,” this cinema ad continues AT&T’s “More for your thing” campaign from BBDO New York. This past summer, AT&T debuted a series of cinema spots which blended movie genres in completely unexpected ways--romance and horror in “Surprise” and suspense and a musical in “Bus.”  The campaign has AT&T in partnership with NCM (National Cinema Media).

Steve Rogers of Biscuit Filmworks directed “Shot.”

Credits

Client AT&T BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; Julie Collins, group executive producer; Jessica Coccaro, executive producer; David Rolfe, director of integrated production. Production Biscuit Filmworks Steve Rogers, director; Shawn Lacy, partner/managing director; Jeff McDougall, Holly Vega, exec producers; Rachel Glaub, Mercedes Allen, heads of production; Karen O’Brien, line producer; Adam Arkapaw, DP; Bruce McCloskey, production designer. Editorial Work Editorial Rich Orrick, editor; Chris O’Brien, assistant editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Lynn Perritt, producer. Telecine Company 3 Tim Masick, colorist; Keven Breheny, producer. VFX KEVIN Tim Davies, executive creative director/partner; Mike Dalzell, head of CG/CG supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, VFX producer. Music/Sound Design JSM Music, New York Joel Simon, chief creative officer, composer; Jeff Fiorello, exec producer; Nathaniel Morgan, Jason Krebs, composers; Nathan Kil, sound designer. Audio Post Sonic Union, New York Paul Weiss, engineer; Justine Cortale, Pat Sullivan, producers.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 25, 2019

Apple announced a new streaming service, Apple TV Plus, which will house...

Monday, Mar. 25, 2019

It's hard to begin watching the Netflix movie "The Highwaymen" and not...

Monday, Mar. 25, 2019

Creative technology and VFX studio The Mill has formally launched what it...

Sunday, Mar. 24, 2019

Jordan Peele has done it again. Two years after the filmmaker's "Get Out"...

Saturday, Mar. 23, 2019

Holy superhero fatigue, Batman, "Shazam!" is actually good. OK, so it's...

Friday, Mar. 22, 2019

RadicalMedia has signed Barrie Isaacson MGMT to handle East Coast...

Recent SPW Releases

Monday, Mar. 25, 2019

“Hot Flashin’,” a new play written and produced by noted entertainer Gina...

Monday, Mar. 25, 2019

Pa’lante , director Krisitan Mercado’s riveting short film exploring the...

Friday, Mar. 22, 2019

Mexican director Hari Sama has been an icon in advertising for a number of...

Thursday, Mar. 21, 2019

Miller Tripods Ltd., a leader in the production of innovative camera...

Thursday, Mar. 21, 2019

Manhattan Edit Workshop (MEWShop), the cutting-edge, digital-training...

MySHOOT Company Profiles

Top