Monday, March 18, 2019
You are here:

Top Spot of the Week: Biscuit Director Steve Rogers, BBDO NY Take A "Shot" For AT&T

By

Robert Goldrich
Thursday, Nov. 29, 2018

933 views

Log in or register now!

A young man sinks the winning shot in a basketball game to the delight of the home crowd. 

But in the post-game locker room, the story takes a turn as the hardwood hero, now alone, is confronted by two men in suits. A fight ensues in which the lad throws one of the men literally through a wall. The other guy retaliates, slamming the basketball player against a wall of gym lockers. It’s then revealed that our game-winning jump shooter is a robotic creature. Now disabled, he is dragged out of the locker room by the authorities.

A super simply reads, “From sports drama to sci-fi,” underscoring the wide range of entertainment fare available through AT&T.

Titled “Shot,” this cinema ad continues AT&T’s “More for your thing” campaign from BBDO New York. This past summer, AT&T debuted a series of cinema spots which blended movie genres in completely unexpected ways--romance and horror in “Surprise” and suspense and a musical in “Bus.”  The campaign has AT&T in partnership with NCM (National Cinema Media).

Steve Rogers of Biscuit Filmworks directed “Shot.”

Credits

Client AT&T BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; Julie Collins, group executive producer; Jessica Coccaro, executive producer; David Rolfe, director of integrated production. Production Biscuit Filmworks Steve Rogers, director; Shawn Lacy, partner/managing director; Jeff McDougall, Holly Vega, exec producers; Rachel Glaub, Mercedes Allen, heads of production; Karen O’Brien, line producer; Adam Arkapaw, DP; Bruce McCloskey, production designer. Editorial Work Editorial Rich Orrick, editor; Chris O’Brien, assistant editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Lynn Perritt, producer. Telecine Company 3 Tim Masick, colorist; Keven Breheny, producer. VFX KEVIN Tim Davies, executive creative director/partner; Mike Dalzell, head of CG/CG supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, VFX producer. Music/Sound Design JSM Music, New York Joel Simon, chief creative officer, composer; Jeff Fiorello, exec producer; Nathaniel Morgan, Jason Krebs, composers; Nathan Kil, sound designer. Audio Post Sonic Union, New York Paul Weiss, engineer; Justine Cortale, Pat Sullivan, producers.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 18, 2019

Independent creative agency Dailey has promoted Marcus Wesson from...

Monday, Mar. 18, 2019

Comedy director Zach Braff has signed with RSA Films for commercial...

Sunday, Mar. 17, 2019

"Captain Marvel" has continued to dominate the global box office in its...

Saturday, Mar. 16, 2019

The SXSW Conference and Festivals announced the 2019 Jury and Special...

Saturday, Mar. 16, 2019

The SXSW Festival Audience Award winners spanning narrative and...

Friday, Mar. 15, 2019

Internet companies scrambled Friday to remove graphic video filmed by a...

Recent SPW Releases

Monday, Mar. 18, 2019

Prime Focus Technologies (PFT) today announced that it will showcase the...

Friday, Mar. 15, 2019

Supervising Sound Editors Becky Sullivan and Andrew DeCristofaro, who...

Thursday, Mar. 14, 2019

Lola Lott, charlieuniformtango principal/CEO, announced...

Thursday, Mar. 14, 2019

The LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 6th Annual...

Thursday, Mar. 14, 2019

Congratulating CBS on the 10th season of NCIS: Los Angeles , DigitalFilm...

Wednesday, Mar. 13, 2019

SHOOT is pleased to announce the content lineup for it's first semi-annual...

MySHOOT Profiles

Hari Sama
Director
Angel Soto
Director

Cinematographer

MySHOOT Company Profiles

Top