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Top Spot of the Week: Buzzman, Kevin Costner Shorten Movies For High-Speed Travel

By

Robert Goldrich
Tuesday, May. 16, 2017

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Starting July 2, commuters will be able via Voyages SNCF’s high speed TGV trains to travel from Paris to Bordeaux in two hours and four minutes (2h04) rather than three hours and 15 minutes. While a technological achievement, this breakthrough also creates an inconvenience for travelers. How will they be able to finish their movies before the end of their trip? In this short titled 2h04 Paris-Bordeaux, we see how TGV’s client relationship manager goes to Hollywood to convince Kevin Costner and the film industry to stop making movies longer than two hours.
 
Directed by Kim Chapiron, this short film conceived by Paris agency Buzzman presents Valérie Ducombe (played by Camille Lou) ready to conquer Hollywood to try and persuade the international cinema’s elite to shorten their movies. It’s Kevin Costner, Oscar® winning actor and director, widely known for his lenghty films (Dances with Wolves, Bodyguard, JFK), who is asked to comply with this unusual request--and to encourage other filmmakers to do the same.

Credits

Client Voyages SNCF/TGV Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Thomas Granger, VP; Julien Levilain, associate director; Julien Doucet, art director; Lilian Moine, copywriter; Thibault Picot, creative assistant; Clement Scherrer, strategic planner; Vanessa Barbel, head of TV production; Katya Violi, TV production. Production Premiere Fois Productions Kim Chapiron, director; Rudy Taleb, producer. Sound Production Schmooze

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