Monday, July 16, 2018
You are here:

Top Spot of the Week: CZAR's Willem Gerritsen Directs "Oldtimer" For Mastercard, FCB Amsterdam

By

Robert Goldrich
Thursday, Mar. 29, 2018

976 views

Log in or register now!

CZAR Amsterdam’s Willem Gerritsen directed this film for FCB Amsterdam that embarks on an emotional journey of a woman’s memories of her father. The spot is part of the Safety & Security campaign for Mastercard, meant to highlight the importance of having your purchase insured against damage, loss, theft, and wrong delivery. The concept behind the film, as envisioned by FCB Amsterdam, revolves around leaving nothing to chance when creating a perfect moment.

The story starts out with a woman discovering a photo of her younger self together with her father and his car. The viewer is unaware whether the father is still alive, and as the story develops, with the woman restoring her father’s car to honor his memory. A tagline reads: “Bringing back old memories: priceless.”

The film was shot in Buenos Aires, Argentina. CZAR wanted capture the “passing of time” element, showcased through a series of side events that happen while the woman is fixing the car, as well as through a classic film aesthetic, where everything seems to dissolve and fade away. Next, to that, Gerritsen and DP Robbie van Brussel managed to deliver a romantic consciousness towards the cinematography. 

Director Gerritsen said, “We had to finish everything in three days, made sure that we were able to project an elaborate lighting plan and convey a legitimate message to the viewers. One of the most touching moments was almost unbelievable--the main actress gave a performance behind the camera in order to help the older actor in his shot. It was a very emotional moment for all of us and she couldn’t stop crying because she was taken aback by the actor’s performance and the scene that they were playing.”

CZAR producer Roos Blank added, “The production process was challenging, especially in finding the perfect looking car. The car is definitely one of the focus points of this film. We used three different cars in order to achieve an aesthetically pleasing vintage car.”

Credits

Client Mastercard Agency FCB Amsterdam Massimo van der Plas, chief creative officer; Rolf Bais, Wouter Kampman, creatives; Kirsten Scholte, strategy; Joze Rikken, producer. Production CZAR Amsterdam Willem Gerritsen, director; Willem Bos, exec producer; Roos Blank, producer; Robbie van Brussel, DP. Editorial Wouter van Luijn, editor. Grading & Post De Grot Audio Sound Circus Music Jorrit Kleijnen Line Production Basica cine Francois Huvelle, Jorge Malatesta. Art Direction Lola Llaneza

Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75757/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75757/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75757/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75757/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jul. 15, 2018

"Hotel Transylvania 3: Summer Vacation" has checked into the No. 1 spot at...

Friday, Jul. 13, 2018

The Martin Agency has created a department called Talent & Culture...

Friday, Jul. 13, 2018

Budweiser has a boat on the Moscow River and a disco. Coke set up an...

Friday, Jul. 13, 2018

Sterling K. Brown and Donald Glover aren't such Emmy outliers this year...

Friday, Jul. 13, 2018

Oren Brimer , a director and writer on HBO’s Crashing --starring Pete...

Friday, Jul. 13, 2018

Creative content company Alkemy X has hired Eli Rotholz as VP of business...

Recent SPW Releases

Friday, Jul. 13, 2018

GameStop delivers on the promise that stranger things can happen than an...

Friday, Jul. 13, 2018

The Hollywood Section of SMPTE ® , the organization whose standards work...

Friday, Jul. 13, 2018

Pace Pictures recently hosted international filmmakers from the Global...

Friday, Jul. 13, 2018

Sound Lounge, New York’s leading independent sound facility announces that...

Thursday, Jul. 12, 2018

Nominations for the 70 th Emmy ® Awards were announced today by the...

Top