Top Spot of the Week: Deutsch NY, Reebok Share "Proud Notes" For LGBTQ Community


Robert Goldrich
Thursday, May. 21, 2020


Log in or register now!

Deutsch NY created this “Proud Notes” film which, through letters of support written by loved ones, honors a group of individual activists and influencers in the LGBTQ+ community who are fighting for equality every day. The piece is part of the Reebok “All Types of Love” campaign promoting its 2020 Pride collection.

Reflected across footwear icons and a full range of apparel and accessories, the “All Types of Love” collection enables individuals to showcase their style of Pride however they/he/she sees fit. In support of the campaign and in honor of Pride, Reebok will also donate $75,000 to the It Gets Better Project, a global LGBTQ+ outreach program that uplifts, empowers, and connects LGBTQ+ youth around the world.

Pete Johnson, Deutsch NY executive creative director, noted: “‘All Types of Love’ was a labor of love. We did a lot with a little and tried our best to demonstrate Reebok’s appreciation for the LGBTQ+ community in a simple way that was true, meaningful, and impactful. The work was designed, develop and produced by a multicultural team of various backgrounds, sexual orientations and gender identities, and stands as testament to Deutsch NY’s commitment to bringing a diverse chorus of voices under one roof (or now, zoom).”


Client Reebok Agency Deutsch NY Dan Kelleher, chief creative officer; Pete Johnson, EVP, executive creative director; Rich Kolopeaua, executive creative director; Marques Gartrell, creative director; Lyla Abi-Saab, copywriter; Krish Karunanidhi, associate creative director; Joe Calabrese, EVP, director of integrated production; Halley Mangano, content production, producer; Sarah Manna, SVP, director of art & print production; Roger Bova, SVP, head of design; Joanna Durkalec, design director; Laura Chang, designer; Melissa Betancur, art &  print producer; Rondell Meeks, VP, studio services; Matt Baker, chief strategy officer; Garrett Awad, VP, group strategy director. Production Adolescent Content Hope Farley, executive producer. Editorial, Social VFX, Production Jeff Morgan, director & VP/executive producer; Mike Gorczyca, editor & animator; Zack Herpy, post producer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles