Friday, September 21, 2018
You are here:

Top Spot of the Week: Directing Duo We Are From LA, antoni garage "Never Stop Improving" For Mercedes-Benz

By

Robert Goldrich
Friday, Jul. 27, 2018

1284 views

Log in or register now!

The market launch of the new Mercedes-Benz C-Class is being accompanied by an international campaign from Mercedes-Benz out of German agency antoni garage. The claim “Never stop improving” for the new generation of successful model series is interpreted through images that create visual analogies between the four C-Class models and top athletes. The best-selling model from Mercedes-Benz has been continually honed. It’s an approach that is also taken by elite athletes, who train day after day to refine and improve their performance.

Directed by the French duo We Are From LA via production house Iconoclast, this anthem 75-second spot follows the professional tennis player and Mercedes-Benz brand ambassador Roger Federer and the South African star sprinter and Mercedes-Benz brand friend Akani Simbine as they try out some unusual training scenarios, such as computer-assisted serve practice or night-time sprint training. Further scenes feature sports such as golf, baseball, swimming and dancing. The background score for the ad is made up of rap lines from the German-Ghanaian hip-hop artist Serious Klein.

Credits

Client Mercedes-Benz Agency antoni garage, Berlin Production Iconoclast Germany We Are From LA, directors; Jan Dressler, exec producer; Julian Holland, producer; Adolpho Veloso, Bernd Wondollek, DPs. Postproduction non Berlin GmbH Simon Colin, editor. Music Surkin $erious Klein, speaker/rapper.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77186/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77186/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77186/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77186/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Sep. 21, 2018

New York/Los Angeles/San Francisco-based content creation studio/...

Friday, Sep. 21, 2018

L.A.-based director Cassandra Brooksbank has joined Great Guns for global...

Thursday, Sep. 20, 2018

Mike Wente has been named chief creative officer of San Francisco-based...

Thursday, Sep. 20, 2018

Genius has been an awards revelation for cinematographer Mathias Herndl,...

Thursday, Sep. 20, 2018

Comcast and 21st Century Fox will settle their battle for control of...

Thursday, Sep. 20, 2018

Matt O’Rourke has joined 22squared as chief creative officer, reporting to...

Recent SPW Releases

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

Thursday, Sep. 20, 2018

Still/Life , director Josh Hayward’s new short film, describes a rebirth...

Wednesday, Sep. 19, 2018

Renowned Director Nick Wickham, internationally revered for Concert Films...

Wednesday, Sep. 19, 2018

Spittn Image Creative Director Shawnette Heard and up-and-coming director...

Wednesday, Sep. 19, 2018

Eleven Mixer Ben Freer highlights the diverse array of hospitality...

MySHOOT Profiles

Carlos Cuaron
Director
Cinematographer, Director
Cinematographer, Director

MySHOOT Company Profiles

Top