Tuesday, November 20, 2018
You are here:

Top Spot of the Week: Directing Duo We Are From LA, antoni garage "Never Stop Improving" For Mercedes-Benz

By

Robert Goldrich
Friday, Jul. 27, 2018

1608 views

Log in or register now!

The market launch of the new Mercedes-Benz C-Class is being accompanied by an international campaign from Mercedes-Benz out of German agency antoni garage. The claim “Never stop improving” for the new generation of successful model series is interpreted through images that create visual analogies between the four C-Class models and top athletes. The best-selling model from Mercedes-Benz has been continually honed. It’s an approach that is also taken by elite athletes, who train day after day to refine and improve their performance.

Directed by the French duo We Are From LA via production house Iconoclast, this anthem 75-second spot follows the professional tennis player and Mercedes-Benz brand ambassador Roger Federer and the South African star sprinter and Mercedes-Benz brand friend Akani Simbine as they try out some unusual training scenarios, such as computer-assisted serve practice or night-time sprint training. Further scenes feature sports such as golf, baseball, swimming and dancing. The background score for the ad is made up of rap lines from the German-Ghanaian hip-hop artist Serious Klein.

Credits

Client Mercedes-Benz Agency antoni garage, Berlin Production Iconoclast Germany We Are From LA, directors; Jan Dressler, exec producer; Julian Holland, producer; Adolpho Veloso, Bernd Wondollek, DPs. Postproduction non Berlin GmbH Simon Colin, editor. Music Surkin $erious Klein, speaker/rapper.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77186/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77186/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77186/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77186/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Nov. 20, 2018

In a battle between the internet and John C. Reilly, who among us wouldn't...

Tuesday, Nov. 20, 2018

FCB Health Network earned distinction as Global Healthcare Network of the...

Tuesday, Nov. 20, 2018

In national voting completed on Monday (11/19), affected members of SAG-...

Monday, Nov. 19, 2018

Grey New York has expanded its creative leadership team with the hiring of...

Monday, Nov. 19, 2018

The band’s getting back together again at the 18th Tribeca Film Festival...

Monday, Nov. 19, 2018

Director Jon M. Chu, known for his visually stunning blockbuster films...

Recent SPW Releases

Monday, Nov. 19, 2018

Jon M. Chu, known for his visually stunning blockbuster films including...

Monday, Nov. 19, 2018

Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut in...

Friday, Nov. 16, 2018

Sound Lounge is expanding its Film + Television division, which provides...

Friday, Nov. 16, 2018

Creative boutique Chapter Four recently applied its expertise in spatial...

Friday, Nov. 16, 2018

Box office hit, Venom , from Columbia Pictures, was among the first films...

Friday, Nov. 16, 2018

Netflix today announced that it will produce the animated feature film,...

MySHOOT Profiles

Blair Hayes
Director
Rebecca Blake
Director

Director
Stewart Cohen / SCPictures
Director

MySHOOT Company Profiles

Top