Tuesday, September 25, 2018
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Top Spot of the Week: Director Danny Clinch, Preacher Introduce Shinola Statue of Liberty Timepieces With Film Honoring New U.S. Citizens

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Robert Goldrich
Wednesday, Jul. 4, 2018

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Ad agency Preacher unveiled this “As American As they Come Can Come From Anywhere” campaign which introduces Shinola’s new Statue of Liberty timepiece collection and with it, sends a powerful message. The campaign overall shines a light on the many people who have spent a great deal of time and effort toward becoming proud American citizens, and invites people to re-examine their perception of the term “immigrant.”

Centerpiece of the campaign is this film titled From this Second Forward directed by Danny Clinch via production house Milkt Films. Through intimate interviews in their homes and in their neighborhoods, a warm welcome after the naturalization ceremony, and a celebratory boat ride around the Statue of Liberty, we come to know the stories of immigrants who’ve become naturalized U.S. citizens. Separately, they are people with different countries of origin, professions, ethnicities and backgrounds, but together they stand--committed, driven, giving, and inspired--as a reminder that great Americans can come from anywhere.

From This Second Forward is running online and on Shinola’s social channels.

Credits

Client Shinola Alex Drinker, VP of marketing; Christina Chen, director of marketing; Bao-Tran Huynh, brand director. Agency Preacher Rob Baird, chief creative officer; Nick Troop, art director; Max Delaney, copywriter; Lindsey Wilis, designer; Stacey Higgins, executive producer; Rachel Kichler, producer; Seth Gaffney, chief strategy officer; Ashley Schaffer, strategy director. Production Milkt Films Danny Clinch, director; Josh Goleman, DP; Lindha Narvaez, exec producer; Debra Koffler, field producer; Noah Trivier, production supervisor. Editorial Union Editorial Kevin Ray, editor; Michael Raimondi, managing director; Shelby Merritt, assistant; Victoria Russell, exec producer. Music Contentment (instrumental) by Keen Collective & Marmoset. Postproduction TBD Post Dusty Albertz, miser; Moody Glasgow, online artist. Color Olio Creative Marshall Plante, colorist.

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