Top Spot of the Week: Director Francois Rousselet, antoni_garage "Play By Your Rules" For Mercedes-Benz


Robert Goldrich
Thursday, May. 9, 2019


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Mercedes-Benz has launched a global campaign to inspire us to #PlayByYourRules for the launch of the fun, sporty CLA Coupé. Created by antoni_garage in Berlin, the campaign includes this online film, Forever Young.

Directed by music video director François Rousselet via production house ANORAK Film, Berlin, the film tells the story of a man clashing with his 16-year-old self, as he struggles with the distance between his youthful aspirations and real-life current all-too-adult self. The five-minute film encourages us to remember our dreams and do the important things in life in our own way.


Client Daimler AG/Mercedes-Benz Agency antoni_garage Marcell Francke, Tilman Gossner, Veit Moeller, executive creative directors; Alice Bottaro, creative director; Caio Batista, art director; Andre Santa Cruz, copywriter; Alice Bottaro, Andre Santa Cruz, Luca Rescheleit, creative concept; Geraldine Gramenz-Hohlbein, head of TV; Florian Zizmann, Sebastiaan Peters, producers. Production ANORAK Film GmbH, Berlin Francois Rousselet, director; Benoit Debie, DP; Christiane Dressler, exec producer; Yan Schoenefeld, producer. Postproduction SLAUGHTERHOUSE GmbH Amanda James, editor. Music “Just like honey” by The Jesus & Mary Chain

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