Top Spot of the Week: Director Francois Rousselet, Publicis Italy Team on "Flawed" Film For Diesel
Last September, Diesel introduced its “Go with the Flaw” mantra intended to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and to embrace them. Society constantly strives for perfection. But perfection is boring, its forgettable. The world needs to hold tight to the imperfections and individuality that makes it worth living.
Now continuing in that vein, Diesel presents a short film centered on a beautiful “Go with the Flaw” romance, the story of a boy and a girl who meet and fall in love right after they both choose to remedy their very obvious, society-defined, physical flaws. In a short-movie directed, once again, by Francois Rousselet to the timeless soundtrack “What’s a Matter Baby” from Small Faces, we discover that, eventually, our so-called flaws will always be stronger than any of our attempts to hide them. So why not embrace, celebrate them and keep the world as it’s meant to be: beautifully flawed?
Client Diesel Nicola Formichetti, artistic director. Agency Publicis Italy Bruno Bertelli, global chief creative director; Christiana Boccassini, executive creative director; Milos Obradovic, Mihnea Gheorghiu, digital creative directors; Eddy Guimaraes, Vinicius Dalvi, associate creative directors; Simone Di Laus, creative supervisor; Alice Teruzzi, art director; Francesca Ferracini, copywriter; Pierluigi Roselli, head of digital; Silvia Cattaneo, producer. Production DIVISION Paris Francois Rousselet, director; Simon Chaudoir, DP; Jules de Chateleux, exec producer; Aurelia Lafaye, line producer; Adriana Legay, editor. Postproduction/VFX Andy Steele, VFX supervisor, 3D; Alex Lovejoy, VFX supervisor, 2D; Dafydd Upsdell, VFX producer; Richard Fearon, colorist. Sound Grand Central Raja Sehgal, music editing and sound design. Music Soundtrack: “What’s a Matter Baby” from Small Faces