Top Spot of the Week: Director Juan Cabral, W+K London "Feel More" For Honda Civic

By

Robert Goldrich
Thursday, Mar. 12, 2020

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Honda is taking drivers closer to the road than ever before in its new pan-European Civic campaign, created with Wieden+Kennedy London. Spearheading the campaign is this :60 TV commercial, “Feel More,” which shows that the closer you are to the road, the more you feel. Exploring the drive from a ground-up perspective, the visceral film showcases the sporty Civic, designed for people who truly love to drive. 

Directed by Juan Cabral of MJZ, the spot celebrates Civic’s low driving position which makes the driver feel plugged into the car and the road for a more intense experience. What starts as a seemingly ordinary journey to the supermarket becomes a heightened trip of epic proportions.

Creative director Joe De Souza of Wieden+Kennedy London said: “When things are up close and personal--right before your eyes, at your fingertips, under your feet--that’s where it starts to get interesting. Everything’s heightened. So we wanted to communicate the Honda Civic’s low aerodynamic profile and advanced sportiness in a way that felt unexpected and visually interesting. Director Juan Cabral took this insight and helped create the film, shot ‘in camera,’ that shows how the Civic turns an ordinary drive to the shops into a thrillingly exaggerated, joyful ride.”

Credits

Client Honda Agency Wieden+Kennedy London Joe De Souza, creative director; Max Batten, Pete Browse, creatives; Tony Davidson, Iain Tait, executive creative directors; Matt Ellingham, TV producer; Aran Patterson, TV production assistant. Production MJZ Juan Cabral, director; Sookie Foster, producer. Editorial Whitehouse Post Russell Icke, editor. VFX Time Based Arts, London Stephen Grasso, VFX supervisor; Adam Paterson, Leo Weston, Bernardo Varela, Grant White, Linda Cieniawska, Manolo Perez, Matt Shires, Ralph Briscoe, 2D team; David Loh, Ben Cantor & Chris Wood, 3D team; Lisa Ayla, DMP; Lewis Crossfield, color grading; Tom Johnson, exec producer; Sean Ewins, VFX producer.

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