Top Spot of the Week: Director Niclas Larsson, antoni_garage Team "In the long run" For Mercedes-Benz


Robert Goldrich
Wednesday, Dec. 26, 2018


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At the heart of the “Every journey makes you stronger” campaign for the Mercedes-Benz GLE SUV is this nearly five-minute film In the long run, a modern family story about a strong woman and mother who is training hard for her dream: taking part in her first ever triathlon. With support from her husband she fights to her physical and mental limits and finally manages to participate in the race. But despite all this success there is an event from her past which is always with her like a dark shadow. The film reveals what this is. The Olympic triathlon champion and two-time winner of Ironman Hawaii, Mercedes-Benz brand ambassador Jan Frodeno, has a guest appearance.

Niclas Larsson directed via Iconoclast Germany. In the long run was shot by Best Cinematography Oscar winner (La La Land) Linus Sandgren, FSF.


Client Mercedes-Benz GLE Agency antoni_garage, Berlin Matthias Schmidt, managing director creative; Veit Moeller, executive creative director; Christian Kies, Christopher Hoene, Patrick Klebba, creative directors; Mathias Wilke, art director; Matti Lietsch, writer; Niclas Larsson, Matti Lietsch, Mathias Wilke, Patrick Klebba, Christian Kies, Veit Moeller, script development; Andre Kemper, chief creative officer/founder; Dr. Tonio Kroger, managing partner, founder; Jorg Schultheis, managing director; Andreas Mollmann, head of strategy; Stephanie Dzionara, strategy; Sebastian Lyman, campaign concept; Sebastiaan Peters, executive producer. Production Iconoclast Germany, Berlin Niclas Larsson, director; Jan Dressler, exec producer; Bjorn Kruger, producer; Linus Sandgren, DP; Mikael Varhelyi, production designer; Peter Schnellnast, head of production. Production Services PS1, Wien Postproduction Iconoclast Jens Maier-Rote, postproduction supervisor; Carla Luffe, editor. Postproduction Slaughterhouse Berlin Color Company 3, New York Sofie Friis Borup, colorist. Music Interscope, Polydor Ltd, UK Tracks & Fields, music supervisor; Christian-Mix Linzer, Steve Bartlik, music coordinators. Title Track: “Cold Little Heart” Michael Kiwanuka, composer/writer/producer; Dean Josiah Cover, Brian Burton, writers; Inflo, Danger Mouse, producers.

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