Tuesday, March 26, 2019
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Top Spot of the Week: Director Sebastian Strasser, antoni Take Us On Journey With Bertha Benz For Mercedes


Robert Goldrich
Friday, Mar. 8, 2019


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Mercedes-Benz’ latest global brand film celebrates the confidence and vision of Bertha Benz--Carl Benz’ business partner and wife--who was instrumental in launching Mercedes-Benz. 

Released in honor of International Women’s Day (March 8), the film tells the story of the world’s first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. Early one morning, Bertha took her two sons out for the 12 hour, 106 km / 65 mile trip. She understood the potential of her husband’s invention, and was determined to prove it worked at a time when people were skeptical of this new technology. 

Shot like a classic Western with modern stylization, the film conveys the fear and confusion of the people who witnessed Bertha’s incredible journey, and dramatizes one of her stops along the way. Mechanics didn’t exist, so she went to the pharmacy to find fuel, used her hat pin to clear fuel lines, and her garter for insulation. Through her dedication, she paved the way for the invention of the Benz Patent Motor Car. 

The story of Bertha Benz is the latest in an ongoing transformation of Mercedes-Benz’ communications--aiming to appeal to women and a younger demographic--with Berlin agency antoni. Sebastian Strasser via Anorak Film directed Bertha Benz: The Journey That Changed Everything.


Client Daimler AG, Mercedes-Benz Agency antoni_garage, Berlin Marcell Francke, Tilman Gossner, Veit Moeller, executive creative directors; Alice Bottaro, creative director; Andre Santa Cruz, writer; Juliane Krause-Akelbein, creative director digital; Alicia Gaworska, strategist; Sebastiaan Peters, Marcus Wetschewald, producers; Antonio Alfonso, motion design. Production Anorak Film Sebastian Strasser, director; Christoph Petzenhauser, exec producer/producer; Bjoern Levy-Kreuger, producer; Justin Brown, DP; Christian Wegehinkel, postproduction supervisor. Production Service Co. Icon Films Editorial Trim Editing/Slaughterhouse Berlin Thomas Grove Carter, editor; Benedikt Hugendubel, colorist; Romola Davies, assistant colorist. Sound Studio Slaughterhouse Berlin Florian Kruse, sound designer/mixer; Raife Burchell/Dirty Soup, sound producer. Music Steve Slides & Steffen Thum, music; Raife Burchell/Dirty Soup, music coordinator. Postproduction/VFX The Mill London Justin Stiebel, producer; Dan Williams, VFX supervisor; Carl Norton, 2D lead; Can Y. Sanaian, matte painting.

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