Top Spot of the Week: Director Wayne McClammy, Publicis NY Team On Jif’s "Bunker"


Robert Goldrich
Monday, Aug. 19, 2019


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A woman runs for her life as a town feels the onslaught of a cataclysmic extraterrestrial invasion. She spots refuge, a bunker in which townsfolk are nestled. A man motions to her to join them and she safely arrives, taken underground to a haven from the destruction above. 

What a relief--until some of the food provisions are revealed, including jar upon jar of generic peanut butter. The woman then scurries away, back into the danger above--but it’s worth the risk, underscoring just how far a person might well go for the fresh-roasted peanut taste of Jif peanut butter.

Titled “Bunker,” this cinematic-style comedy commercial is part of “That Jif’ing Good” campaign directed by Wayne McClammy of production house Hungry Man for agency Publicis New York.


Client The J.M. Smucker Company/Jif Agency Publicis New York Andy Bird, chief creative officer; Erica Roberts, executive creative director; Alan Wilson, associate creative director, copy; Peter Defries, associate creative director, art; Jenny Read, EVP, director of integrated production; Lauren Schneidmuller, executive producer; Jordan Valdes, sr. producer; Zachary Collopy, designer. Production Hungry Man Wayne McClammy, director. Editorial Union Editorial Christjan Jordan, editor; Dani DuHadway, producer. Audio Post Harbor Picture Company, Santa Monica, Calif. Steve Perski, audio mixer. Music/Sound Design Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Leslie DiLullo, exec producer; Rommel Molina, sound designer.

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