Top Spot of the Week: Director Wayne McClammy, Publicis NY Team On Jif’s "Bunker"
A woman runs for her life as a town feels the onslaught of a cataclysmic extraterrestrial invasion. She spots refuge, a bunker in which townsfolk are nestled. A man motions to her to join them and she safely arrives, taken underground to a haven from the destruction above.
What a relief--until some of the food provisions are revealed, including jar upon jar of generic peanut butter. The woman then scurries away, back into the danger above--but it’s worth the risk, underscoring just how far a person might well go for the fresh-roasted peanut taste of Jif peanut butter.
Titled “Bunker,” this cinematic-style comedy commercial is part of “That Jif’ing Good” campaign directed by Wayne McClammy of production house Hungry Man for agency Publicis New York.
Client The J.M. Smucker Company/Jif Agency Publicis New York Andy Bird, chief creative officer; Erica Roberts, executive creative director; Alan Wilson, associate creative director, copy; Peter Defries, associate creative director, art; Jenny Read, EVP, director of integrated production; Lauren Schneidmuller, executive producer; Jordan Valdes, sr. producer; Zachary Collopy, designer. Production Hungry Man Wayne McClammy, director. Editorial Union Editorial Christjan Jordan, editor; Dani DuHadway, producer. Audio Record & Mix Harbor Picture Company Steve Perski, audio mixer. Sound Design Beacon Street Studios