Top Spot of the Week: Floyd Russ Directs My Little Pony's "Through the Eyes of A Friend" For Grey NY
To celebrate the power of friendship, Grey New York went to a public school in NYC and invited parents to hear how their child was doing at school. The twist was when parents arrived, it wasn’t a teacher waiting but their child’s best friend doing the talking. Throughout the story, parents realized that seeing their child through the eyes of a friend was the best report card of all.
Floyd Russ from Tool of North America directed this brand anthem, titled “Through the Eyes of A Friend,” for Hasbro’s My Little Pony
My Little Pony toys, entertainment, branded experiences, and online content all revolve around the power of friendship. The brand’s tagline is “Friendship is Magic.”
Client Hasbro/My Little Pony Agency Grey New York Rob Lenois, deputy chief creative officer; Ariel Redmond, associate creative director/art director; Lauren Varvara, sr. copywriter. Executive Production Townhouse Guy Williams, exec producer; Sam Helfer, producer. Production Tool of North America Floyd Russ, director; Greg Wilson, DP. Editorial Work Trish Fuller, editor. Color Nice Shoes Sal Malfitano, colorist. Audio Post Sound Lounge Rob DiFondi, engineer.
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