Friday, January 19, 2018
You are here:

Top Spot of the Week: Floyd Russ Directs My Little Pony's "Through the Eyes of A Friend" For Grey NY

By

Robert Goldrich
Wednesday, Aug. 16, 2017

2190 views

Log in or register now!

To celebrate the power of friendship, Grey New York went to a public school in NYC and invited parents to hear how their child was doing at school. The twist was when parents arrived, it wasn’t a teacher waiting but their child’s best friend doing the talking. Throughout the story, parents realized that seeing their child through the eyes of a friend was the best report card of all.
 
Floyd Russ from Tool of North America directed this brand anthem, titled “Through the Eyes of A Friend,” for Hasbro’s My Little Pony

My Little Pony toys, entertainment, branded experiences, and online content all revolve around the power of friendship. The brand’s tagline is “Friendship is Magic.”

Credits

Client Hasbro/My Little Pony Agency Grey New York Rob Lenois, deputy chief creative officer; Ariel Redmond, associate creative director/art director; Lauren Varvara, sr. copywriter. Executive Production Townhouse Guy Williams, exec producer; Sam Helfer, producer. Production Tool of North America Floyd Russ, director; Greg Wilson, DP. Editorial Work Trish Fuller, editor. Color Nice Shoes Sal Malfitano, colorist. Audio Post Sound Lounge Rob DiFondi, engineer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/72835/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/72835/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/72835/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/72835/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Friday, Jan. 19, 2018

Ben Wolan has become executive creative director at DDB San Francisco,...

Friday, Jan. 19, 2018

Mode Project , a Chicago-based shop known for its design, motion and...

Friday, Jan. 19, 2018

U.S. and U.K. edit shops WAX and The Quarry , respectively, have teamed to...

Friday, Jan. 19, 2018

"Hamilton" star Daveed Diggs used his own life as inspiration for the film...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...

Top