Sunday, November 19, 2017
You are here:

Top Spot of the Week: Floyd Russ Directs My Little Pony's "Through the Eyes of A Friend" For Grey NY

By

Robert Goldrich
Wednesday, Aug. 16, 2017

1762 views

Log in or register now!

To celebrate the power of friendship, Grey New York went to a public school in NYC and invited parents to hear how their child was doing at school. The twist was when parents arrived, it wasn’t a teacher waiting but their child’s best friend doing the talking. Throughout the story, parents realized that seeing their child through the eyes of a friend was the best report card of all.
 
Floyd Russ from Tool of North America directed this brand anthem, titled “Through the Eyes of A Friend,” for Hasbro’s My Little Pony

My Little Pony toys, entertainment, branded experiences, and online content all revolve around the power of friendship. The brand’s tagline is “Friendship is Magic.”

Credits

Client Hasbro/My Little Pony Agency Grey New York Rob Lenois, deputy chief creative officer; Ariel Redmond, associate creative director/art director; Lauren Varvara, sr. copywriter. Executive Production Townhouse Guy Williams, exec producer; Sam Helfer, producer. Production Tool of North America Floyd Russ, director; Greg Wilson, DP. Editorial Work Trish Fuller, editor. Color Nice Shoes Sal Malfitano, colorist. Audio Post Sound Lounge Rob DiFondi, engineer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/72835/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/72835/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/72835/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/72835/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...

Top