Top Spot of the Week: Honda's "Anderson’s Accord"

By

Robert Goldrich

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Via Reset in the U.S. and Academy Films in the U.K., the directorial duo Us--consisting of Christopher Barrett and Luke Taylor--turned out this spot for ad agency RPA using a camera technique called parallax whereby the camera and scenery are moved in such a way that the car appears to be moving when it actually is standing still. The :30 was shot by Oscar-winning cinematographer (Life of Pi) Claudio Miranda.

We first see Anderson’s Honda Accord in the showroom and before our eyes in is next in the driveway of a home, then on the road, passing a big rig truck before finally bringing the couple inside to a restaurant for a romantic dinner.

The sets were life-size pieces pushed in and off-camera by crews; some pieces were on rails, others free-standing like the truck set in the Accord spot, which came within a hair’s breadth of the car as it moved across the space.

Credits

Client Honda Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Joao Medeiros, associate creative director, art; Alex Goulart, associate creative director, copy; Gary Paticoff, sr. VP, chief production officer; Isadora Chesler, VP, executive producer; Joshua Herbstman, producer; Angela Pascal, broadcast production coordinator. Production Reset US, directors (through Reset and London-based Academy Films); Dave Morrison, managing director; Jeff McDougall, exec producer; Caroline Pham, producer; Claudio Miranda, DP. Editorial Rock Paper Scissors Paul Kumpata, editor; Carol Lynn Weaver, exec producer. Post a52 Jesse Monsour, lead artist; Carol Collins, Heather Johann, producers; Jennifer Sofio Hall, exec producer. Music & Sound Barking Owl. Audio Lime Studios. Dave Wagg, mixer.

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