Top Spot of the Week: Honda's "Dream Makers" From W+K London, Time Based Arts
James Allen and Mike Skrgatic of London-based Time Based Arts directed this innovative spot for the UK market titled “Dream Makers” for Honda out of Wieden+Kennedy London.
The piece pays tribute to the art and craft of filmmaking. Each scene depicts a different movie genre, ranging from action/adventure to sci-fi. The scenes unfold at a rapid pace going through different stages of the filmmaking process, from scripts to storyboards CGI to grading, culminating in a perfectly designed scene. The process represents an analogy of the passion and continuous pursuit of excellence behind both great films and the making of Honda vehicles.
Client Honda Agency Wieden+Kennedy London Tony Davidson, Iain Tait, Kim Papworth, executive creative directors; Carlos Alija, Laura Sampedro, creative directors/creatives; Juan Sevilla, Mico Toledo, creatives; James Guy, executive producer; Michelle Brough, producer. VFX/Animation Time Based Arts, London James Allen, Mike Skrgatic, directors; Daniel Landin, DP; Bonnie Anthony, producer; Sheldon Gardner, Stephen Grasso, VFX supervisors; Luke Todd, Matt Jackson, Thiago Dantas, lead Flame; Jamie Crofts, Adam Paterson, Flame; Matt Shires, Bernie Varela, lead Nuke; Ralph Briscoe, Aitor Arroyo, Linda Cieniawska, Nuke; Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick, 3D design; Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver, artists; Dan Lowe, additional photography; Tom Johnson, exec producer; Simone Gratarolla, colorist. (Toolbox: Flame, Nuke, Maya, Houdini, XSI, ZBrush, Mudbox, Mari, Marvelous Designer, Cinema 4D, After Effects) Sound Design 750mph Original Music Sounds & Sons Jean-Gabriel Becker, composer/arranger.
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