Top Spot of the Week: Hotel.com’s "Obvious Eye Contact"
Stacy Wall of Imperial Woodpecker directed this spot which features Hotel.com’s spokesman Captain Obvious discussing the convenience of the Hotels.com mobile app after making flirtatious eye contact with a beautiful woman across a crowded bar. As the woman approaches him, Captain Obvious begins to use the app to book a last minute room. Unfortunately for the Captain, it turns out he won’t need a room.
Client Hotels.com Agency CP+B Dan Donovan, VP/executive creative director; Dave Swartz, VP/executive director of art direction & design; Andrew Lincoln, Matt Talbot, VP/creative directors; Jamin Duncan, Graham McCann, associate creative directors; Marc Wilson, art director; Ross Saunders, copywriter; Chad Hoppenwasser, VP, integrated head of video; Aaron Kovan, VP, executive integrated producer; Chrissy Wamsher, jr. integrated producer; Brian O’Connell, sr. cognitive anthropologist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, Charlie Cocuzza, exec producers; Andrew Travelstead, producer; Sam Levy, DP. Post Company 3 NYC Damien Van der Cruyssen, colorist. Editorial No6, NYC Kevin Zimmerman, editor. VFX Method Matthew Engel, producer. Music JSM Joel Simon, Joel Lieb, composers. Sound Design Heard City, NYC Cory Melious, sound designer.