Top Spot of the Week: JEAN Directs "Action Figure" For Lifetime

By

Robert Goldrich
Thursday, Dec. 20, 2018

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Directorial trio JEAN turned out this two-spot package promoting Lifetime’s holiday movies as part of the network’s ongoing “It’s a Wonderful Lifetime” campaign. 

Created and produced in-house by Lifetime, the package included this tug-at-the-heartstrings spot, “Action Figure,” which introduces us to a boy who never goes anywhere without his favorite toy--a soldier that is his constant companion and best friend. Whether he’s playing his clarinet in recital, riding his bicycle or playing catch with his dad, he’s always accompanied by the toy soldier. As summer gives way to fall and then the Christmas season we see our boy happily going through life, but at the same time we sense a hint of melancholy in his spirit. This gives way to pure joy on Christmas morning, but not for the reasons you might expect. It’s someone other than Santa who makes this little boy’s dreams come true.

JEAN took on this assignment directly with Lifetime. (The directing team is with Community Films for U.S. representation.)

Credits

Client Lifetime Valerie Albanese, SVP brand creative; Mariclare Lawson, creative director. Production (in-house) JEAN, directors/writers; Don Davis, DP; Marko Orso, production designer; Sarah Walker, producer; Josh Rothfeld, line producer. Editorial Whitehouse Post Crandall Miller, editor; Paul Chung, assistant editor. Sound Mr Bronx Audio Dave Wolfe, sound designer/mixer. Color Carbon VFX Milan Boncich, colorist.

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