Top Spot of the Week: J.J. Sedelmaier, Gallegos United Team Up To "Know the Facts" About Milk


Robert Goldrich
Thursday, Oct. 24, 2019


Log in or register now!

This animated short produced by J.J. Sedelmaier Productions is at the center of the California Milk Processor Board’s “Know the Facts” campaign from agency Gallegos United. 

J.J. Sedelmaier directed, designed and produced the piece which features a lovable milk carton, voiced by Billy West, as the protagonist who takes us on an epic musical journey to explain how rumors and misinformation are spread about milk, while introducing a host of fun characters along the way.

The work taps into Sedelmaier’s sense of humor with a wink as evidenced in his animated involvement in such work as the launch of MTV’s Beavis & Butt Head, co-creating Saturday’s TV Funhouse for SNL, and animation for The Colbert Report and The Daily Show With Jon Stewart. The “Know the Facts” short also has an entertaining tone that references educational animated content from pop culture such as Schoolhouse rock! (also in J.J. Sedelmaier Productions body of work).

Dino Spadavecchia, executive creative director at Gallegos United, stated, “Millennial parents are constantly bombarded by advice about what’s right for their kids. Sometimes it’s hard to know what’s fact and what’s fiction....To make sure our message resonated and engaged with millennial parents and kids, we needed to make it entertaining. So, we took an unconventional approach. We wanted to make something that was hand crafted, something that would have longevity and transcend marketing trends--J.J.’s approach and animation style are timeless, genuine and honest, with a visual language fitting of pop culture.”


Client California Milk Processor Board Agency Gallegos United, Huntington Beach, Calif. Harvey Marco, president/chief creative officer; Andrew Delbridge, president/chief strategy & engagement officer; Dino Spadavecchia, executive creative director; Sharon Cleary, creative director; Aaron Onsurez, associate creative director/art director; Jeb Quaid, associate creative director/copywriter; Harry Lowell, head of production; Valeria Maldini, sr. producer; Catarina Goncalves, director of strategy. Production/Animation J.J. Sedelmaier Productions, Inc., White Plains, NY J.J. Sedelmaier, director/designer/producer; Andy Friz, animator/additional design; Todd Cronin, Ryan Cunningham, David Mason, Danielle Mutispaugh, Kaycee Nwakudu, Chris Parker, animation artists; Patrice Sedelmaier, exec producer.  (Toolbox: ToonBoom Storyboard Pro, ToonBoom Harmony 17, Adobe Photoshop, Procreate (iPad), Apple Final Cut Pro, pencil & paper) Music & Sound Design Steven M. Gold, Adam Schlesinger, compositions. Performers Billy West “Milky” voice

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles