Tuesday, July 17, 2018
You are here:

Top Spot of the Week: Joachim Back Directs "Great News" For Renault Scenic, Publicis Italy


Robert Goldrich
Thursday, Dec. 21, 2017


Log in or register now!

A driver reacts to unwanted news from his front seat passenger. But the smart technology of the vehicle they’re in, the Renault Scenic, doesn’t allow the distracted driver to compromise the safety of their commute.

The passenger notes that he’s going to Vegas with the driver’s ex-wife, that they’re getting married, and that she’s pregnant. Each revelation causes the driver to, respectively, speed up, swerve out of his lane, and then not notice some crossing pedestrians ahead. The safety-first technology of the Renault corrects each of the driver’s miscues.

Then the driver strikes back, telling his passenger that he’s going to the wedding with his passenger’s sister.

A voiceover relates, “Let life surprise you--not the road.”

Joachim Back via Italy’s Filmmaster Productions directed this spot, part of the Renault Italy “Great News” campaign out of agency Publicis Italy.


Client Renault Italy Agency Publicis Italy Bruno Bertelli, global chief creative officer, CEO of Publicis Italia Cristiana Boccassini, executive creative director; Francesco Martini, creative director, copywriter; Andrea Savelloni, art director; Mattia Bellomo, strategic planner; Giulia Atzori, producer. Production Filmmaster Productions Joachim Back, director; Jan Velicky, DP; Lorenzo Cefis, exec producer; Nicole Lord, producer. Editorial Francesco Loffredo, editor. Sound Design General Jingles Postproduction Frame by Frame

Category of ScreenWork: 


<iframe width="560" height="349" src="https://www.shootonline.com/embed/74549/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://www.shootonline.com/embed/74549/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://www.shootonline.com/embed/74549/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74549/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jul. 17, 2018

Christjan Jordan, who has cut award-winning work for Amazon (Lucky...

Tuesday, Jul. 17, 2018

Bruce Andreini has joined Rokkan as sr. VP, head of integrated production...

Tuesday, Jul. 17, 2018

"Blindspotting," the directorial debut of Carlos Lopez Estrada, stalks the...

Monday, Jul. 16, 2018

The year of Cardi B continues — this time with 10 MTV Video Music Award...

Monday, Jul. 16, 2018

Director Greg Bell has joined the roster of L.A.-based Community Films for...

Monday, Jul. 16, 2018

Comic-Con, the annual gathering of over 130,000 fans, artists, collectors...

Recent SPW Releases

Tuesday, Jul. 17, 2018

SHIFT, the newly-minted parent company of industry-leading video sharing...

Tuesday, Jul. 17, 2018

SonicScoop , the leading pro audio online resource, and The Deli Magazine...

Tuesday, Jul. 17, 2018

Farm League produces an ingenious concept to meld the dynamics of pro-...

Tuesday, Jul. 17, 2018

Announcing the release of Writer/Director Aaron Beckum’s latest short film...

Tuesday, Jul. 17, 2018

Spurred by growth in international film production, improved local...

Tuesday, Jul. 17, 2018

Big Block, a creative content services company, today announced that Cale...