Tuesday, January 23, 2018
You are here:

Top Spot of the Week: Joachim Back Directs "Great News" For Renault Scenic, Publicis Italy


Robert Goldrich
Thursday, Dec. 21, 2017


Log in or register now!

A driver reacts to unwanted news from his front seat passenger. But the smart technology of the vehicle they’re in, the Renault Scenic, doesn’t allow the distracted driver to compromise the safety of their commute.

The passenger notes that he’s going to Vegas with the driver’s ex-wife, that they’re getting married, and that she’s pregnant. Each revelation causes the driver to, respectively, speed up, swerve out of his lane, and then not notice some crossing pedestrians ahead. The safety-first technology of the Renault corrects each of the driver’s miscues.

Then the driver strikes back, telling his passenger that he’s going to the wedding with his passenger’s sister.

A voiceover relates, “Let life surprise you--not the road.”

Joachim Back via Italy’s Filmmaster Productions directed this spot, part of the Renault Italy “Great News” campaign out of agency Publicis Italy.


Client Renault Italy Agency Publicis Italy Bruno Bertelli, global chief creative officer, CEO of Publicis Italia Cristiana Boccassini, executive creative director; Francesco Martini, creative director, copywriter; Andrea Savelloni, art director; Mattia Bellomo, strategic planner; Giulia Atzori, producer. Production Filmmaster Productions Joachim Back, director; Jan Velicky, DP; Lorenzo Cefis, exec producer; Nicole Lord, producer. Editorial Francesco Loffredo, editor. Sound Design General Jingles Postproduction Frame by Frame

Category of ScreenWork: 


<iframe width="560" height="349" src="https://www.shootonline.com/embed/74549/560x349" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="https://www.shootonline.com/embed/74549/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://www.shootonline.com/embed/74549/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74549/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jan. 22, 2018

The Motion Picture Sound Editors (MPSE) has unveiled nominees for the 65th...

Monday, Jan. 22, 2018

Nick Law--a veteran of R/GA, currently serving as its VP and global chief...

Monday, Jan. 22, 2018

Amazon Studios has entered into an exclusive two-year overall deal with...

Monday, Jan. 22, 2018

Strike Anywhere, the L.A. and San Francisco-based production company, has...

Monday, Jan. 22, 2018

Production company Rodeo Show has signed director Alec Sutherland for U.S...

Sunday, Jan. 21, 2018

The Western-inspired revenge tale “Three Billboards Outside Ebbing,...

Recent SPW Releases

Monday, Jan. 22, 2018

To meet increased demand from clients in the entertainment industry, Los...

Monday, Jan. 22, 2018

Black Spot and Universal Kids created a new winter wonderland anthem spot...

Monday, Jan. 22, 2018

The Motion Picture Sound Editors (MPSE) today announces nominees for the...

Monday, Jan. 22, 2018

A boy riding in the backseat of his parents’ car through snow-swept Nelson...

Monday, Jan. 22, 2018

ArsenalCreative has announced an expansion of its VFX team with the...

Monday, Jan. 22, 2018

Now in its second season on EPIX, the tense cloak and dagger drama Berlin...