Tuesday, April 23, 2019
You are here:

Top Spot of the Week: Kat Webber Directs “Broken Bride” Video For Interval House, Toronto Agency UNION

By

Robert Goldrich
Thursday, Oct. 4, 2018

760 views

Log in or register now!

This video showcases an innovative campaign, “The Broken Bride Registry,” created by Toronto ad agency UNION for Interval House, a center for abused women and children.

We’re taken to a registry booth at a bridal show that’s not what it seems. Instead of bed sheets and fine china, the registry is stocked with items such as cigarette burn cream, arm slings and untraceable cellphones. The booth comes alive when you scan these items, as they unlock a real-life story/video of domestic abuse. 

To raise awareness of intimate partner violence, Interval House is showcasing the Broken Bride Registry at Toronto’s Bridal Show, using real-life stories, provocative images and heartbreaking experiences to demonstrate that the honeymoon period can be the time when domestic abuse starts or escalates. Across Canada, more than 3,000 women and 2,900 dependent children use shelters to flee domestic abuse. Interval House has partnered with UNION to raise awareness of these statistics and to bring these devastating stories to life in an interactive booth that ultimately asks the bride-to-be to donate to Interval House.

Kat Webber directed the “Broken Bride” online video via production house HeydSaffer.

Credits

Client Interval House Agency UNION, Toronto Catherine Marcolin, EVP, managing director; Lance Martin, chief creative officer; Rica Eckersley, creative director/copywriter; Adam Thur, creative director/art director; Maxine Thomas, strategist; Jennifer Dark, VP, integrated production. Production HeydSaffer Kat Webber, director; Julian Peter, DP; Kevin Saffer, exec producer; Sarah Kravetz, line producer. Editorial Jackie Roda, editor. Postproduction Married to Giants Online Wingman VFX Sean Douglas, online artist. Color SIM Andrew Ross, colorist. Audio Berkeley Music Jared Kuemper, audio director.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Apr. 23, 2019

The Peabody Board of Jurors revealed winners in News and Radio/Podcast...

Tuesday, Apr. 23, 2019

The Cannes Lions International Festival of Creativity has named nine new...

Tuesday, Apr. 23, 2019

The International Academy of Digital Arts & Sciences (IADAS) has...

Tuesday, Apr. 23, 2019

Actor Will Smith, NASA, Fortnite and Disney are among the 2019 Webby Award...

Monday, Apr. 22, 2019

Sasha Joseph Neulinger knew that if he was going to work through the...

Monday, Apr. 22, 2019

Anonymous Content founder and CEO Steve Golin, who earned three Academy...

Recent SPW Releases

Tuesday, Apr. 23, 2019

New York Festivals® Advertising Awards announced the 2019 Finalists from...

Tuesday, Apr. 23, 2019

A coalition of leading trade and professional groups have formed a non-...

Monday, Apr. 22, 2019

Lost Boys Studios’ Montreal School of Visual Effects – Campus D’Effets...

Thursday, Apr. 18, 2019

Members of the Art Directors Guild (ADG, IATSE Local 800) on Saturday re-...

Thursday, Apr. 18, 2019

Governor Andrew M. Cuomo announced that Netflix, the world's leading...

Wednesday, Apr. 17, 2019

Netflix released Homecoming: A Film by Beyoncé , which presents an...

MySHOOT Profiles

docter twins
Director
Carlos Cuaron
Director

Director

Producer

MySHOOT Company Profiles

Top