Sunday, November 19, 2017
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Top Spot of the Week: Kraft Macaroni & Cheese’s "What I Did For Love"

By

Robert Goldrich

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The spot celebrates the lengths people will go to get their hands on even just one bite of gooey, creamy, cheesy Kraft Macaroni & Cheese. Directed by Hank Perlman of Hungry Man for CP+B and set to Marvin Hamlisch’s “What I Did For Love,” this :45 features the various ruses, sneakiness, and outright thievery by Kraft Mac & Cheese lovers of all ages. “What I Did for Love” was written by Marvin Hamlisch and Edward Kleban in 1975 for Broadway, and has been recorded by many artists since. This version for this commercial was arranged by JSM Music, New York.

Credits

Client Kraft Macaroni & Cheese  Agency CP+B Adam Chasnow, VP/executive creative director; Michael Raso, creative director; Paul Sincoff, associate creative director/writer; Kyle Jones, associate creative director/art director; Chad Hoppenwasser, VP/director of video production; Katie Porter, sr. integrated producer; Alina Moeller, jr. integrated producer; Bill Meadows, executive music producer; Jorge Ivan Vargas Perez, music producer.  Production  Hungry Man  Hank Perlman director; John Lindley, DP; Caleb Dewart, line producer; Kevin Byrne, Dan Duffy, Mino Jarjoura, Nancy Hacohen, exec producers. Editorial The Now Corporation, NY Jesse Reisner, editor; Renn Cheadle, assistant editor; Nancy Finn, exec producer. Post Method, Santa Monica, Calif. Kelley Bumbarger, lead compositor; Robert Owens, exec producer; Ananda Reavis, post producer. Post Company 3, Los Angeles. Stefan Sonnenfeld, colorist. Graphics/Animation  Buck, Los Angeles  Music  JSM Music, NY Joel Simon, arranger, creative director, executive music producer; Doug Katsaros, arranger. Audio Lime Studios, Santa Monica. Mark Meyuhas, audio engineer; Matt Miller, engineer’s assistant; Kelli Espinoza, mix producer.

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