Tuesday, October 17, 2017
You are here:

Top Spot of the Week: Mark Molloy Directs "Lost Panda" For Tile, Deutsch

By

Robert Goldrich
Thursday, Oct. 12, 2017

1036 views

Log in or register now!

Tile, the Bluetooth-enabled tracking device, has launched its first-ever brand campaign, the centerpiece being this spot titled “Lost Panda” directed by Mark Molloy of Smuggler for ad agency Deutsch.

The piece follows the story of a stuffed panda bear who is trying to find his way back home with the help of the Tile community. The new tagline “Together We Find” hints at the brand’s community where people can easily and anonymously help each other find whatever they’ve lost.
 
ALT VFX and Legacy Effects handled visual effects on the piece which features the “Girl in My Dreams” track composed and performed by Stephan Altman of Mophonics.

Credits

Client Tile, Inc. Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Eric Manchester, creative director/copywriter; Neal Desai, creative director/art director; Jeb Quaid, copywriter; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Mariana Perin, integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Smuggler Mark Molloy, director; Patrick Milling Smith, Brian Carmody, co-founders; Shannon Jones, exec producer; Gustav Geldenhuys, line producer. Editorial Work Editorial Stewart Reeves, editor; Keith Hamm, Josh Sasson, assistant editors; Marlo Baird, exec producer; Brian Scharwath, producer. Color Company 3 Tom Poole, sr. colorist; Alexandra Lubrano, producer. Post CG/VFX ALT VFX, Inc. Colin Renshaw, founder/VFX supervisor; Chris Fieldhouse, exec producer; Jess Calvert, producer; Mathew Chance, head of 2D;  Chris Rentoul, animation lead. Creature Build/Panda Legacy Effects Alan Scott, producer. Graphics Lobo Mateus de Paula Santos, creative director; Luis Ribeiro, exec producer; Gabriela Leal, producer; Leandro Beltran, Bruno Ronzani, design & animation. Music Mophonics Track “Girl in My Dreams” Track courtesy of Stephan Altman, composer/creative director/performer Audio Post Lime Studios Mark Meyuhas, sound engineer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer; Kayla Phungglan, producer.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73597/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73597/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73597/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73597/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Oct. 16, 2017

The American Film Institute (AFI) announced the films that will be...

Monday, Oct. 16, 2017

Netflix is sinking deeper into debt in its relentless pursuit of more...

Monday, Oct. 16, 2017

The Weinstein Co., besieged by sexual harassment allegations against its...

Monday, Oct. 16, 2017

"That's how it works," actress and director Sarah Polley recalls Harvey...

Sunday, Oct. 15, 2017

The box office might be struggling this year, but the horror genre is...

Saturday, Oct. 14, 2017

Russian director Andrey Zvyagintsev's "Loveless," a piercing drama about a...

Recent SPW Releases

Monday, Oct. 16, 2017

2C Creative (“2C”) continues to rack up the kudos for the strength and...

Monday, Oct. 16, 2017

Foley artists from Alchemy Post Sound will discuss their work in creating...

Monday, Oct. 16, 2017

In its ongoing mission to preserve and celebrate America’s film heritage,...

Friday, Oct. 13, 2017

The leaders of international creative company Cutters Studios are proud to...

Friday, Oct. 13, 2017

Simian , the video sharing and collaboration platform that ad agencies,...

Thursday, Oct. 12, 2017

The Production Music Association (PMA,) the leading advocate and voice of...

Top