Wednesday, January 16, 2019
You are here:

Top Spot of the Week: The Martin Agency Introduces Us To Jena & John In "LoveShare" Campaign For Virginia Tourism

By

Robert Goldrich
Tuesday, Sep. 18, 2018

2196 views

Log in or register now!

The Martin Agency and Virginia Tourism Corporation are launching the first work since the creation of the brand’s iconic slogan “Virginia Is For Lovers” was released 50 years ago. But that was then and now the country is more divided than ever. So, Virginia Tourism set out to share some love, to prove that Virginia is still for lovers.

Enter “LoveShare,” a campaign which includes a series of films in which real people divided by race, sexual identity and socio-economics were brought together to share a Virginia vacation built around things they love. Through shared experiences, common passions and getting up-close to Virginia’s culinary scene, people who have their differences were reminded that the things they share are much bigger than the things that divide them. And in the end, proved Virginia really is for lovers.

In this short, we meet Jena and John, an interracial couple and their parents. They take a vacation together for the first time, bonding over a backstage tour of Richmond’s craft brewery scene.

Jonathan Yi of production company Alkemy X directed the shorts including “Jena & John.”

Credits

Client Virginia Tourism Agency The Martin Agency Karen Costello, chief creative officer; Trent Patterson, SVP, creative director; Scot Crooker, Mik Manulik, associate creative directors; Coleman Sweeney, Derek Meyer, content producers; Erada Svetlana, digital producer. Production Alkemy X Jonathan Yi, director; Jeremy McDaniel, DP; Nick Pitcavage, exec producer; Sara Iverson, EP, sales. Production Services & Editorial Mondial Ash Bruce, exec producer; Danny Caporaletti, assistant director; Nick Wurz, editor; Will Renton, colorist. Music Tiny Lion Audio Post In Your Ear Paul Bruski, audio engineer.

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77762/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77762/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77762/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77762/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jan. 16, 2019

“The Big Bang Theory” is starting to pick up ratings steam in the final...

Tuesday, Jan. 15, 2019

Joe Burke has been promoted to EVP/chief creative officer at MARC USA,...

Tuesday, Jan. 15, 2019

The Visual Effects Society (VES) has unveiled the nominees for the 17th...

Tuesday, Jan. 15, 2019

Carol Channing, the lanky, ebullient musical comedy star who delighted...

Tuesday, Jan. 15, 2019

Shay Fu has been promoted to head of global operations for Craft, McCann...

Monday, Jan. 14, 2019

IDENTITY has signed film and commercial director Ayse Altinok to its...

Recent SPW Releases

Tuesday, Jan. 15, 2019

Emmy ® -Award winning comedienne, actress and author Loni Love will return...

Tuesday, Jan. 15, 2019

Today, the Visual Effects Society (VES), the industry’s professional...

Tuesday, Jan. 15, 2019

Sixteen entrants in the 2018 Mobius Awards international advertising and...

Monday, Jan. 14, 2019

Sigma Corporation of America, a leading still photo and cinema lens,...

Monday, Jan. 14, 2019

The 2019 AMP Awards are off and running with the announcement today that...

Monday, Jan. 14, 2019

"SAG-AFTRA has fielded numerous requests to respond to assertions that the...

MySHOOT Profiles

Cinematographer, Director
Cinematographer, Director
Laurie Rubin
Director

Director

Director

MySHOOT Company Profiles

Top