Saturday, January 19, 2019
You are here:

Top Spot of the Week: The Martin Agency Introduces Us To Jena & John In "LoveShare" Campaign For Virginia Tourism

By

Robert Goldrich
Tuesday, Sep. 18, 2018

2212 views

Log in or register now!

The Martin Agency and Virginia Tourism Corporation are launching the first work since the creation of the brand’s iconic slogan “Virginia Is For Lovers” was released 50 years ago. But that was then and now the country is more divided than ever. So, Virginia Tourism set out to share some love, to prove that Virginia is still for lovers.

Enter “LoveShare,” a campaign which includes a series of films in which real people divided by race, sexual identity and socio-economics were brought together to share a Virginia vacation built around things they love. Through shared experiences, common passions and getting up-close to Virginia’s culinary scene, people who have their differences were reminded that the things they share are much bigger than the things that divide them. And in the end, proved Virginia really is for lovers.

In this short, we meet Jena and John, an interracial couple and their parents. They take a vacation together for the first time, bonding over a backstage tour of Richmond’s craft brewery scene.

Jonathan Yi of production company Alkemy X directed the shorts including “Jena & John.”

Credits

Client Virginia Tourism Agency The Martin Agency Karen Costello, chief creative officer; Trent Patterson, SVP, creative director; Scot Crooker, Mik Manulik, associate creative directors; Coleman Sweeney, Derek Meyer, content producers; Erada Svetlana, digital producer. Production Alkemy X Jonathan Yi, director; Jeremy McDaniel, DP; Nick Pitcavage, exec producer; Sara Iverson, EP, sales. Production Services & Editorial Mondial Ash Bruce, exec producer; Danny Caporaletti, assistant director; Nick Wurz, editor; Will Renton, colorist. Music Tiny Lion Audio Post In Your Ear Paul Bruski, audio engineer.

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77762/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77762/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77762/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77762/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jan. 18, 2019

Director Vicky Jewson was looking for women with dangerous jobs to get...

Friday, Jan. 18, 2019

The Visual Effects Society (VES) has named Chris Meledandri, acclaimed...

Friday, Jan. 18, 2019

The Motion Picture Sound Editors (MPSE) has unveiled nominees for the 66th...

Friday, Jan. 18, 2019

Peanut Gallery Group ( PGG ), a production house with bases of operation...

Friday, Jan. 18, 2019

Bicoastal production company Imposter has opened under the aegis of exec...

Thursday, Jan. 17, 2019

The Directors Bureau has signed director Emmanuel Adjei for commercials...

Recent SPW Releases

Friday, Jan. 18, 2019

JAMM Bridges the Worlds of Gaming & Film with Cinematic PLAYERUNKNOWN’...

Friday, Jan. 18, 2019

The Motion Picture Sound Editors (MPSE) today announces nominees for the...

Friday, Jan. 18, 2019

“Why Bother?” That’s the question Director Tim Damon recently got to...

Friday, Jan. 18, 2019

Promising 2019 as the most disruptive and transformative year in the...

Thursday, Jan. 17, 2019

As entertainment industry luminaries prepare to swarm Park City for the...

MySHOOT Profiles


Visual Effects and Animation

Director, Editor
David Orr
Director
Rebecca Blake
Director

MySHOOT Company Profiles

Top