Tuesday, December 12, 2017
You are here:

Top Spot of the Week: Max Malkin Directs Nike's "Unlimited Youth"

By

Robert Goldrich
Wednesday, Aug. 17, 2016

2390 views

Log in or register now!

Max Malkin of PRETTYBIRD directed and shot this Nike spot from Wieden+Kennedy, Portland, Ore., which introduces us to an 86-year-old nun who’s a triathlete training for yet another grueling Ironman competition. Sister Madonna Buder is the epitome of drive and determination, truly young at heart, of mind and body.

“Unlimited Youth” broke during the Summer Olympics. Tongue-in-cheek voiceover narration was provided by actor Oscar Isaac.

Credits

Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Adam Tetreault, copywriter; Sara Phillips, art director; Matt Hunnicutt, global executive producer; Ross Plummer, sr. producer; Mauricio Granado, producer; Amy Berriochoa, Jennifer Spillers, art production; Alicia Kuna, studio design manager; Rehanah Spence, Edgar Morales, studio designer. Production PRETTYBIRD Max Malkin, director/DP; Ali Brown, Suzanne Hargrove, exec producers; Tracy Hauser, head of production; Matt Wersinger, line producer; Rob Pearson, production designer. Editorial Rock Paper Scissors Damion Clayton, editor; Mike Spagnolli, assistant editor; Dina Ciccotello, post producer; Helena Lee, executive post producer. VFX Mill LA PHil Crowe, John Leonti, creative director; James Allen, 2D lead artist; John Shirley, Brad Scott, Alex Candish, 2D artists; Andy Wheater, Jie Zhou, Michael Lori, 3D artists; Anastasia von Rahl, VFX producer; Rustie Burris, VFX coordinator; Enca Kaul, VFX exec producer. Postproduction The Mill LA Adam Scott, colorist; Diana Valera, producer; Thatcher Peterson, exec producer. Licensed Music “Drums Are My Beat”; Sandy Nelson, musical artist. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Lime Studios Loren Silber, mixer; Mike Nieto, audio assistant; Susie Boyajan, exec producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/68232/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/68232/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/68232/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/68232/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Dec. 12, 2017

Accomplished director Michael Apted, past president of the Directors Guild...

Tuesday, Dec. 12, 2017

A welcome disturbance in the Force, Rian Johnson's "The Last Jedi" is, by...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller Get Out captured the most wins from the...

Tuesday, Dec. 12, 2017

CoMPANY Films has signed Cannes Lion-winning director Axel Laubscher for...

Monday, Dec. 11, 2017

The latest TV allocation for year three of California’s Film & TV Tax...

Monday, Dec. 11, 2017

The Academy of Motion Picture Arts and Sciences has announced that 10 live...

Recent SPW Releases

Tuesday, Dec. 12, 2017

Over the course of 235 episodes, Jordan Brady’s RESPECT THE PROCESS has...

Monday, Dec. 11, 2017

Mob Scene, one of Hollywood’s leading entertainment marketing agencies for...

Monday, Dec. 11, 2017

The International Cinematographers Guild (ICG, IATSE Local 600) 55th...

Monday, Dec. 11, 2017

For the fourth consecutive year, WCPMedia Services acted as official...

Monday, Dec. 11, 2017

ominations for the 75th annual Golden Globe Awards were announced this...

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Top