Friday, November 16, 2018
You are here:

Top Spot of the Week: Mercedes-Benz, R/GA Relive Pioneering Joy Ride By Bertha Benz

By

Robert Goldrich
Thursday, Aug. 30, 2018

1269 views

Log in or register now!

Imagine being the first driver in the first car plowing through rural Germany in 1888. No manual or AAA. Just open air, fearlessness, and - true story – a garter to make any urgent repairs. To celebrate a culture of firsts and the 130th anniversary of the first drive, Mercedes Benz and R/GA created “The First Driver,” a film about little known heroine, automotive pioneer Bertha Benz. The film, released on Mercedes Benz’s social channels, not only tells the story of the first car, but the powerful woman behind it. 

Directed by the team of Ahsen Nadeem and Matt H. Mayes, “The First Driver” tells the story of how Bertha Benz, wife of automobile inventor and eventual Mercedes Benz founder, Karl Benz, challenged popular opinion of what was possible to trek over 60 miles across Germany in an impromptu roadshow to showcase the automobile. The piece was shot in black and white to evoke the nostalgia and emotion of this brave journey. Billed as being the first ever cinematic production to live on Instagram TV, this piece is also Mercedes Benz USA’s debut on the social platform’s newest content channel.

Bertha Benz’s drive singlehandedly kickstarted the auto industry, her feedback from the trek improving the design and development of later Benz models and shaping vehicle production en masse. In partnership with production company Normal Content, R/GA and Mercedes Benz created this film to celebrate the automaker’s innovative legacy.

Credits

Client Mercedes-Benz Agency R/GA Joanna Crean, Tal Shub, Emily Stetzer, Nick Pringle, creatives; Natalie Webb, strategy; Ben Hassey, Pete Taft, Tatiana Spiegel, Joe Gagliardi, production. Production Normal Content Ahsen Nadeem, Matt H. Mayes, directors; David Straigmeister, DP; Molly Ortiz, line production; Justin Brooks, production manager; Lena Lollis, costume designer; Vlad Aksenov, production design; Jennifer Quinteros, Jennifer Cabezas, Allia Arite, make-up & hair. Editorial Yixia Li, editor. Music Matija Strnisa, composer.  Postproduction Bossi Baker, colorist. Performers Elizabeth Abrams as Bertha Benz; Will Block as Eugen Benz; Hunter Fischer as Richard Benz.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77571/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77571/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77571/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77571/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Nov. 16, 2018

Frank Scherma, president of RadicalMedia, has been elected chairman and...

Friday, Nov. 16, 2018

Directors Bram Van Alphen and Yvan Fabing have joined Slim --the Venice,...

Friday, Nov. 16, 2018

Hustle , a strategic business development and management agency...

Friday, Nov. 16, 2018

Black Panther scored three honors and A Star Is Born garnered two at the...

Friday, Nov. 16, 2018

Creative agency David&Goliath (D&G) has promoted Peter Bassett to...

Thursday, Nov. 15, 2018

Chris Tellefsen, ACE, won for his cutting of A Quiet Place , Asa Shoul...

Recent SPW Releases

Thursday, Nov. 15, 2018

The 9th Annual Hollywood Music in Media Awards took place, last night, at...

Thursday, Nov. 15, 2018

Netflix, the world's leading entertainment service, announced the Korean...

Thursday, Nov. 15, 2018

The passage of time has been pondered by brilliant scientists and popular...

Wednesday, Nov. 14, 2018

Lola Lott, charlieuniformtango principal/CEO, announced the company has...

Wednesday, Nov. 14, 2018

Starring George Clooney and Natalie Dormer, the latest Nespresso campaign...

Wednesday, Nov. 14, 2018

Erin Sarofsky and her colleagues at the Chicago-based design-driven...

MySHOOT Profiles


Director

Audio, Music and Sound Design

Visual Effects and Animation

MySHOOT Company Profiles

Top